You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right places.

If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi ( @juntajoe ) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience,

I had a client whose site went offline for a few days through no fault of their own. They called me one afternoon in a panic, wanting to know if our developer had taken down their site for some reason. I assured them that my in-house developer would never pull a site down for any reason"your website is your business and your livelihood! As a business owner,

"Hello. My name is Cori and I'm a social media addict . "Today is day 1 of my commitment to give myself a regular break from technology and the foggy, uncreative haze it can unwittingly lead to." I was reading a post the other day by blogger Michael Brenner at B2B Marketing Insider , talking about getting your social media game on. Of course, being the skimmer that I am,

n as good-ole NFC, was one of a handful of rages in 2011. You couldn't read a story about mobile payment systems without seeing NFC as one of the keywords, which is ironic because NFC-based mobile payment systems haven't exactly taken off. I'm looking at you Google Wallet. What we do have are more practical, low-risk information use cases. These, too, are based on Google's Android platform. Android 4.0 "Ice Cream Sandwich" includes NFC capabilities .

Posted by Dr. Pete Im a reluctant Capitalist. I didnt grow up with a lot of money (my dad was a country preacher, and my mom was a schoolteacher), and the transition from academia to building a start-up and then running my own consulting firm has been rocky at times. The one thing I still hear almost every week is You need to charge more, and I preach the same message to new SEOs even as I try to remember it.

We often talk about how much a "like" is worth in terms of marketing. But what is a "like" worth to the consumer? Take a look at this chart from eMarketer. The results clearly show that consumers expect to get something in return for their click. But when the CMO Council asked marketers what they thought, they said that consumers clicked out of loyalty or love for their product. It is true that clicking the like button does imply a certain fondness for a brand,

It's February. Love is in the air and the chocolates are piling up in the stores. Valentine's Day is less than a week away but folks are still planning on how they'll honor their partners without going over budget. A new survey from PriceGrabber shows that 68% of shoppers will spend under $100 on Valentine's Day, most spending between $25 and $50. For most shoppers, this is about the same as last year.

Posted by davidzimm This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. If you havent tried it out yet, blekko.com is a unique search engine.

Groupon released their Q4 2011 report today, revealing a year-to-year 194% increase in revenue from $172.2 million in 2010 to $506.5 million this year. However, had a net loss of $37 million in the 2011 fourth quarter - also it's first quarterly results since becoming a public company this past November. The company also stated it had a net less of $275 million for 2011, compared to $413 million last year.