by Claudine Zap Just in time for the next season of the hit AMC show, it's " Mad Men " Ken and Barbie. That's right, you can play out all your favorite scenes that break down the picture-perfect marriage of Don and Betty Draper , or reimagine the workplace flirtation of ad man Roger Sterling and the curvy office manager, Joan Holloway . Martinis and cigarettes not included . What are: girdles, pearls, and overcoats. The collectors' items are clearly not for the tweener set,

More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers . If you'd like to take things to the next level, create separate mobile-focused campaigns so that you can optimize your keywords, ad text and landing pages for people using mobile devices. To help you understand what mobile optimization looks like,

ComScore has just released its February search engine rankings data. And while there's nothing new in terms of who is on top, who gained and who lost, what's surprising about it is that among all the online properties where searches are conducted other than the five major search engines, Facebook gained a significant amount of searches in February. Yes, it seems that more search activities are happening on Facebook lately.

Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. I'm the author of YouTube and Video Marketing: An Hour a Day , we have the same publisher, and we're virtually neighbors.

OK, I can see myself waste some time with this. Google Reader Play is a casual, push style way to feed yourself distracting/ enlightening/ inspiring snippets, imagery and videos. You can star a specific page, Like it or share it, but just jumping from page to page using the bottom navigation works too. Note Reader Play is personalized. Google writes ,

by Mike Krumboltz Toyota 's ongoing safety troubles with its vehicles have led to deaths, injuries, and an incalculable amount of bad press. Now, it looks like the embattled car company will be facing class action lawsuits that could cost the company a staggering $3 billion. These lawsuits aren't from those who were injured or from the relatives of drivers who lost their lives.

Google Books has done it again. Despite heavy opposition to its book-scanning project, another deal's been established, and this time, the agreement involves the Italian Ministry of Cultural Heritage (along with the National Libraries of Florence and Rome). Up to one million out-of-copyright works may be digitized as a result of this arrangement, which is one reason it's important. There are probably some academics who would kill for access to just 20 or 30 of them,

StumbleUpon has launched a new advertising system, which the company says helps cost-effectively deliver advertiser content to targeted audiences, while increasing the opportunity for content to go viral. StumbleUpon finds and recommends ad content it deems relevant to targeted audiences' interested based on demographic and topic areas. StumbleUpon users by simple nature of the site choose the content topics of interest to them, and are delivered random content based on this).

With the ever growing site traffic of  of  YouTube mobile site, it is not surprising that  Google will take advantage of this to serve advertisements.  In 2009, YouTube mobile's site traffic increased by 160%. You can just imagine how good this site traffic will be in terms of potential for more ad clicks and brand campaign awareness. So, YouTube has started serving ads , particularly banner ads on its mobile site's home, search and browse pages.

With the 2010 NCAA Men's Basketball Tournament starting next week (March 16), it's no surprise the majority (83%) of fans will watch coverage on television, while 44 percent will go online and 10 percent will use a mobile device, according to a new survey by Unicast. Among those planning to follow the tournament online or on a mobile device, a majority will visit ESPN.com (69%). Other branded popular sports sites fans plan to visit include Yahoo Sports (42%), Fox (24%),