This week Google started rolling outGoogle Search Plus Your World, which " besides being the worst case of bad branding in a long time " will cause Google a lot of problems. Searchers will go elsewhere and governments will complain. Here is why. The idea behind Google Search Plus Your World (let's call it +World, shall we?) is good. Google has presented personalized search results for a long time,

The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind. Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolu.

The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind. Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolu...

The latest news and reflections from the world of social networking. The Pandia site gets a new name Some of you might have noticed that we have changed the full name of Pandia from Pandia Search Central to Pandia Search & Social. There is one simple reason for this: It is no longer possible to keep the worlds of search engines and social media apart, a fact that has been reflected in our posts for a long time. The name change only reflects this.

Here are the latest news from the world of search engines and Internet searching. Google Fails To Trounce Bing (Again): The Fallacy Of The Superior Search Engine Revisited SE Land: Time to revisit the question - is there really a big quality difference between Google and Bing? Over the past 12 months, many things in search have changed' The results are the same as last year - a statistical dead heat; meaning overwhelming parity between the engines.

Here are some of the posts and articles from the search engine marketing field we have found interesting lately. Why Great Content Doesn't Guarantee You Links SEJ: When it comes to content creation the most important concept to grasp is the fact that it is an asset. Just like a rental property or some stocks and shares, your content has the potential to generate cold hard currency.

Rupert Murdoch is really getting into this tweeting thing. The other day he was talking about how his company "screwed up in every way possible" with Myspace,

While SOPA has been delayed, while "outsanding concerns" are addressed by representatives, the White House has put out a statement from the Obama Administration, responding to a "We the People" Petition on SOPA and online piracy.