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Archive for September 3rd, 2010

Yesterday I posted about a video being shown on a jumbotron in Times Square that showed Google CEO Eric Schmidt as a privacy peeping Tom; gathering information from unsuspecting children as he offered them "free" ice cream in his Google ice cream truck. Well Business Insider made an interesting discover today that calls out Consumer Watchdog for their hypocrisy. What did they do that is hypocritical you may ask?
Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple locations. The feature is available on Google Maps for Mobile versions 4.4 and above on Android devices. "Featuring your business location alongside your mobile ad is a powerful method to drive foot traffic and in store sales," says Google Mobile Ads Product Manager Surojit Chatterjee. "For instance,
Google Maps for Mobile has a new feature that could help you get exactly where you want to be. Earlier this summer they introduced Expendable Map Ads that appeared in both applications and mobile web. This app provided a banner from paid advertisers that once clicked on, a user would see a map with options to call the business or get directions to it. The only thing that could have been a problem with that is the fact that locations were identified based on IP targeting.
Cross-posted from the Google Mobile Ads Blog Do you have several business locations in one city? For example, are you a national retailer of consumer electronics who wants to increase foot traffic to your Los Angeles area stores? Every day, consumers are using their high-end mobile devices to find directions to local businesses, making mobile an ideal way to reach this audience.
We're counting down to find out who will take home a Moon Man at the 2010 MTV Video Music Awards on Sept. 12, 2010. This year, Yahoo! is partnering with MTV to launch " Behind the Lens ," a video hub where you can see this year's nominated videos with pop-up Flash overlays that help you discover information about the music artist and music video. As you watch the music videos, keep an eye out for the pop-up search boxes on the right side of the screen. Watch B.o.B.
Google has decided to give it's privacy policy a little bit of a makeover. According to the Google Blog they are not changing any policies, just combining some of its more redundant product-specific policies and making their main policy a bit easier for users to understand. Some of the policies to get combined with each other are: Gmail, Calendar, Talk and Docs, since contacts are shared between all of these platforms.
by Claudine Zap Our top picks from the day's hottest searches. Axl Rose (Searches increased by 4,831%). The "Guns N' Roses" rocker was booed by fans in Ireland for being late. So he sent them home. "Transformers 3" trailer (+3,340%). There's more teaser video . Jessica Alba hot hot hot hot (+1,316%). Really, who are we to argue with that one? The actress is getting some notice for her new movie "Machete." Amanda Knox (+489%).

Google Updates Privacy Policies

Google announced that it is updating its privacy policies to make them simpler. They don't appear to have any changes involving CEO Eric Schmidt driving around neighborhoods in an ice cream truck, luckily. Google isn't actually changing any of its privacy practices. It's just trying to make the language more understandable. Google Associate General Counsel Mike Yang outlines the updates: Most of our products and services are covered by our main Google Privacy Policy . Some,
Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. Its still early days and theres no single right approach to location-based advertising, says practice director Neil Strother. This remains a very fragmented market that is full of experimentation. Location-based ads are enabled by three sets of technologies: GPS, Wi-Fi,

Reddit Prospers From Digg v4 Debacle

Since the release of the newest version of Digg, v4, launched last week, the less-than-warm reception has caused a massive influx of traffic to their rival - Redditt. Launched less than a year after Digg, Redditt hasn't been as popular, but they did have very loyal users. However, starting Sunday night, the four-person team has seen the amount of new users, uniques, and page views increase in staggering numbers. Senior programmer, Chris Slowe,