For those of you unable to attend SES NY this year, here's a quick list of our coverage by bloggers extraordinaire, Mel Carson and Michelle Honeycutt. Click on each title to read the entire post: Tuesday, March 23 Search & the Integrated Marketing.

Google has a long tradition of perpetrating April Fools' Day hoaxes. According to my sources, who are located in India where it is already April 1, 2010, one of the April Fools Day pranks to watch out for this year is the announcement that Google real-time search results are powered by Pigeons who've been given Red Bull, whose slogan is "it gives you wings." Click to read the rest of this post.

In the past year, Google's advertising tools have moved in some exciting directions. We've introduced more data-driven and efficient campaign management with the new AdWords interface , easier account optimization with the Opportunities tab , and new ad formats like Ad Sitelinks and Product Extensions that provide more context and value to those who see them, to name a few. But where is advertising with Google headed next? Which new tools,

Google has launched a new site to showcase its latest innovations in advertising. It's called, appropriately, Google Ad Innovations . "The principle behind the advertising products we build at Google is simple: ads are information," says Vice President, Product Management Susan Wojcicki. "But the type of information that ads provide is getting more varied and inventive all the time, and as a result ads are getting more interesting, social and useful.

We're constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future. Brand advertisers differ from direct response advertisers,

by Mike Krumboltz Think sharks are scary? They're downright cuddly compared to the Bathynomus giganteus , a very terrifying (and very real) sea creature that recently surfaced from the deep. See Flickr photos of the creature . (Warning: May give you nightmares.) So, what the heck is it? According to an article from Fox News , the Bathynomus giganteus (henceforth known as "Bart") is a type of giant isopod, "a large crustacean that dwells in deep Atlantic and Pacific waters.

by Claudine Zap Our top picks from the day's hottest searches. Rachel Weisz (Searches increased by +5,584%). There's talk that the beautiful and talented actress could be the next James Bond villain . Lollapalooza (+975%). The festival is being a tease about which acts will perform . Transformers 3 (313%). The latest in the series will be filmed on the streets of Chicago . Scientology (+282%). Controversial allegations are surfacing over beatings by church members .

Microsoft launched a few new apps for Bing Maps today: the World Tour App , the Oodle App and the Foursquare App . "Just about every month, Bing Maps gets a makeover in the form of new map imagery for locations worldwide," a representative for Bing tells WebProNews. "The World Tour map app brings these updates to life using the Bing Map Apps framework, Silverlight and Azure." "Oodle.com,

What's the next big thing in social media? Is it Google Buzz? Is it Chat Roulette? Is it Foursquare? Is it Gowalla? Is it something you won't hear about until tomorrow, next week, or next year? While it is certainly a good idea to be aware of trends, it's also important for businesses not to get to fixated on them, and go rushing into things that may or may not make sense for them.

Smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent compared to a year ago to 51.6 million subscribers, according to a new report from comScore. Growth can bee seen across the range of monthly subscription fees, but the mid to low tier is growing faster that high tier subscriptions in each of the EU5 markets. The U.K. market has a significant lead in the growth of smartphone adoption over the past year,