Google has just rolled out its AdWords for Mobile applications that should run on the iPhone, Android and Palm Pre devices. AdWords for Mobile provides mobile access to your account, key alerts and statistics as well as a facility to make quick changes to your AdWords settings even while on the move. AdWords for Mobile lets you select parts of your AdWords account that you want to monitor and access using your mobile phones.

As the amount of activity on social networks continues to increase, more users are taking steps to protect their privacy but security risks remain, according to a new report released by Webroot. The survey included more than 1,100 members of Facebook, LinkedIn, MySpace, Twitter and other social networks. The survey found an increasing awareness among social network user of how to keep personal information private. At the same time,

When we first reported that Yale was poised to adopt Google Apps, the development seemed like a big win for Google. The situation's now looking a bit different, though, as the prestigious university has postponed its school-wide switch to Gmail, Google Calendar, Google Docs, and other products from Mountain View. David Tidmarsh of the Yale Daily News reported today, "After a series of meetings with faculty and administrators in February,

Over the years, Facebook has grown into much more than a social network, including a place to shop. More and more brands are placing product listings on their Facebook Pages, a phenomenon, we've discussed more than once within the last week or so. WebPronews had a chat with Doron Simovitch, co-Founder, President, and CEO of comparison shopping site Sortprice , which has a Facebook application for product listings that recently surpassed a 1,000 stores.

by Vera H-C Chan Getting to the Top 10 on " American Idol " is supposed to be a turning point for the Fox reality competition. Instead, viewers are wistfully longing for " american idol alumni contestants ." Is it really that bad? Looks like the excitement just isn't there: Except for Crystal Bowersox, this season's Top 10 crew's not bestirring the searching masses. So, let's give the masses what they want for an alum round-up.

An investment firm that was founded in 1895 and earned almost $470 million in net revenue last year thinks it's likely that Apple will build its own search engine. Specifically, Piper Jaffray assigned this outcome a 70 percent chance of taking place sometime within the next five years. Jay Yarow obtained a research note written by Piper Jaffray analyst Gene Munster, and in it, Munster stated, "We believe Apple could utilize data unavailable to Google,

Twitter is testing a new home page, aimed at showing more of the information that "flows through Twitter." "This builds on a series of changes starting last year when we redesigned the homepage to make search and trending topics more visible and easily accessible to everyone," says Twitter Designer Doug Bowman. "With that version, we brought the power of search.twitter.com to the homepage and let people explore the value of Twitter without an account.

If you've not seen it yet, here is a screenshot of the new Twitter home page . Click to read the rest of this post.

Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers. "AdWords for mobile works best when you customize your experience," says Miles Johnson of Google's Inside AdWords crew. "Before using the mobile website, you should log in from your desktop computer and choose the parts of your account that you want to monitor closely.

The O'Reilly Where 2.0 Conference begins today in San Jose, Calif. We'll be there tomorrow to talk about where local search is heading. Details: Wednesday, March 31 Time: 2 p.m. PT Speaker: Tom Wailes, Sr. Director, Local Product & Design Panel: The Big Picture, from the Big Players In this session, representatives from the major search engines discuss the state of where we are and where things are going in the future. We hope to see you there!