We recently reviewed a bunch of competitive research tools , and in that spirit I thought it would be a good idea to review Alexa . It is not that Alexa is the #1 service available, but they do provide one of the better services while being free . Every few years it seems they fall behind and become a bit of a relic, and then every few years they catch up. Recently when using Alexa I saw they added a good number of features, so I thought it would be worth doing a run down.

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Seen so many articles lately on Creative in digital and that its now time to start utilizing our creative side of marketing again. Commentators have been saying that digital is not just about the numbers, and I couldnt agree more. From PC to Phone to Gaming, I truly believe were starting to see some exciting creative that would truly inspire not only action but emotion. Check out the Entertainment tab on our new case study compendium for a few of our favorites to start.

by Claudine Zap Our top picks from the day's hottest searches. Naomi Campbell (Searches increased by +5,981%). The temperamental supermodel is already planning her 40th birthday party â?"May 22, in case you wanted to send her a gift. George W. Bush (+842%). The former president may have been caught using Bill Clinton's shirt as his personal hand towel while on a trip to Haiti. Iceland volcano (390%). You have to watch the video to believe it. "At the Movies" (+351%).

You'll notice something "off" about the homepage tomorrow â?" our lights! On Saturday, March 27 th from 8:30pm to 9:30pm local time, the World Wildlife Fund invites you to join people from 3,100 cities in 121 countries on all 7 continents in participating in Earth Hour , where people across the world can demonstrate their concern about global climate change with the simplest of gestures: turning off all non-essential lights and electronics.

Only 62 percent of adults living with chronic disease go online, compared with 81 percent of adults with no chronic diseases, according to a new report by the Pew Internet & American Life Project. "We can now add chronic disease to the list of attributes which have an independent, negative effect on someone's likelihood to have Internet access, along with age, education, and income level," says Kristen Purcell,

As if to make up for its brief outage earlier this week, Wikipedia has come back with some big news: the site will soon change in several important ways. It'll change soon, too, with an overhaul of the English-language version of Wikipedia scheduled to start late next month. The rollout is liable to go smoothly. A beta test involving 500,000 users has been taking place, and Wikimedia Commons will act as a further guinea pig starting April 5th,

WebProNews talked to a lot of interesting people at Search Engine Strategies in New York this week, and one theme that ran through more than one of these conversations was the relationship between user attention and usability and how this relates to search marketing. Note: There is plenty more useful information in the videos embedded in this article than the points I have referenced. I suggest watching the interviews in their entirety for some helpful advice.

News International today announced that two of its publications, The Times and The Sunday Times of London, would begin charging readers using its Web sites in June. Is this the first step towards making the business of news an economically exciting proposition, or is it the last act of a desperate man? Click to read the rest of this post.

It's easy to be the startup rabbit-punching the giant from below when the giant is so much taller it can't even see you when it looks down. At least that's the way I see it when Microsoft executives shepherding Bing, which is pretty much a startup, on the rare occasion criticize giant Google in public. If it's possible to be politic in criticism, Bing executives have certainly mastered the art. Two weeks ago, I spoke to Bing Director Stefan Weitz.