One of my favorite sessions was 10 Things to Supercharge your SEM Campaigns in 2010 delivered by Michael Mothner and Michael Stone of Wpromote, Inc. While this session ran the gamut (PPC, SEO, website optimization and social media), the focus was on actionable ways to improve your online marketing efforts. Here I'll share 8 tips from that session that you can try: Always test everything! You may be surprised. Smart marketers don't always know what's right.

Moderator: Adam Audette Panelists: Shari Thurow Kim Krause Berg Kristján Már Hauksson This panel focused on the strategies and tactics of site architecture as it relates to search engine optimization. This is an important area of discussion because site architecture, usability, design, SEO, and analytics are closely related disciplines. Shari is up first, and introduces the concepts of information architecture (IA) and the relationship between IA and SEO.

by Claudine Zap Our top picks from the day's hottest searches. "Transformers 3" (Searches increased by +1,555%). The next movie in the series will bring in acting heavyweights Frances McDormand and John Malkovich. Take that, robots . Joe Biden (+1,352%). Crazy old Joe with his potty mouth. Now available in a T-shirt . Ben and Jerry's Ice Cream (430%). The ice cream company that supports social causes just hired a new CEO . Best job ever. Polaroid (+158%).

Google March 23 gave its Voice app for Android , more messaging muscle with Inbox synchronization. This tool alerts users of Android smartphones to new text messages or voicemails within seconds of receiving new messages in your Google Voice inbox. Previously, alerts of new messages appeared within 15 minutes of when they were sent, which is a veritable horse-and-buggy approach in today's uber-speedy world of real-time messaging.

The social revolution at Google continues. Click to read the rest of this post.

AT&T has launched a new music application that combines a number of different apps into one multifaceted application. The AT&T Music application is available on three feature phones including the LG Xenon, Samsung Solstice and Samsung Impression. The company said it plans to make the service available as a download on additional handsets soon and will being preloading it on devices this summer.

Yesterday, AdWords announced the launch of Search Funnels , a new set of reports available only in AdWords that describe the Google search ad click and impression behavior leading up to a conversion. They are rolling out over the next few weeks and work if you are using AdWords Conversion Tracking or importing your Google Analytics goals into AdWords. What are Search Funnels? Currently,

AdMob now offers mobile ads for non-mobile sites. Click to read the rest of this post.

For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics. He's also a likable and entertaining speaker. SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently." Coverage of SES New York continues at WebProNews Videos and at WebProNews Live . Stay with WebProNews for more notes and videos from the event this week.

Marketers think real time search is a flop. Google thinks it improves relevancy of search results. Who's right? ...