I'm sitting here in Exhibit Hall 1 waiting for the keynote to begin. I will be liveblogging/paraphrasing what is discussed (please excuse the inevitable typos). Bio from the SXSW Booklet: Valerie Casey works with start-ups, governments, and companies all over the world on challenges ranging from creating new products and services to transforming organizational processes and behaviors....She is the founder and executive director of Designers Accord.

Microsofts Chris Pendleton , the technical evangelist for Bing Maps, led a fascinating panel at South By Southwest on Sunday morning with map experts from Foursquare, Twitter, Navtec and Flickr talking about the future of mapping. The panelists discussed their anticipated future at which online maps are overlaid with more and more data: personal history of places youve been, social history of places your friends have been, and cultural history data of locations.

At SXSW, Rob Millis and Will Coghlan of the newly launched Dynamo Player talked about different routes online video producers can take to try and make a buck. While the discussion ultimately led up to the duo's demo of its new product, it was not above representing some different options fairly. The two talked about some of the pros and cons of advertising, such as: Pros - Fosters dramatic growth (financed first forty years of TV and last 15 years of Internet content) - Blip.

Google is replacing SearchWiki with stars in Google search . The stars sync with Google Bookmarks, so you can get access to them wherever you go. Once you star something, it shows up above the search results: Pretty cool. But I discovered an extra little tip. If you go to Google Bookmarks , you can find a bookmarklet that will let you bookmark random pages as you surf. Then you can edit the bookmarks " for example,

Rob Millis and Will Cohlan, the pair beyond the web show Political Lunch , gave a presentation at SXSW called "Beyond Advertising: Can Online Video Finally Pay?" The discussion led to the unveiling of a tool for online video monetization called Dynamo Player . The goal (short-term at least) of the tool is to simplify the process of uploading a video to the web, making it portable, and quickly getting viewers to pay for it.

In case the headline and picture above aren't sufficient hints about this post, let's be clear: Google and Apple hate each other with a passion not seen since Apple and Microsoft's mutual loathing from the '80s and '90s. The New York Times in this fine weekend story chronicles the evolution of Google and Apple's relationship from fast friends to spiteful enemies. If you believe the Times' take,

Some of the things we're doing with social media, sometimes in pursuit of profit, and sometimes in pursuit of more altruistic efforts to improve online community, can have some  significant and unexpected consequences for users in terms of privacy expectations. That point was driven home by danah boyd of Microsoft Research in her keynote presentation for South By Southwest interactive on Saturday. I'll post the video link for danah's talk when it's published.