by Vera H-C Chan Was there a calculated generational appeal happening on " American Idol " during the ladies' round? Tuesday night's repertoire included crusty classics from the Animals, Fleetwood Mac, Carole Bayer Sager, Patsy Cline, and even one Charlie Chaplin-penned ditty. The strategy's not necessarily bad, aside from the risk of being compared to the original. After all, the "Idol" core Search audience are ladies in their late 20s through the 50s.

Posted by jennita Note: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on the street" interviews, somewhat along the lines of Jay Leno's " Jaywalking " episodes on The Tonight Show. Another great idea I had was to employ the help of Dana Lookadoo from Yo! Yo!

Just in time for spring, Google is helping you enjoy the great outdoors by adding bike trails to Maps. Click to read the rest of this post.

Hi everyone, a call for reporting feedback from the adCenter Team. Please note that at this time, only U.S. adCenter customers are eligible for the ad credit. Full details below. We want your feedback! Microsoft® adCenter is working on our next-generation.

Two Google executives have again assured onlookers that the company is dealing with the situation in China. While in Abu Dhabi, Eric Schmidt indicated today that something will happen sooner rather than later, and Nicole Wong told politicians in D.C. that leaving China is still an option. Unfortunately, not a lot of other details and/or promises were forthcoming. Eric Schmidt's exact words, according to Jerry Dicolo , were "something will happen soon,

Hi all â?" Renata Dionello, PayPal's Director of Consumer Business Development, here. I'm honored to have been chosen to be a part of this year's Media Summit in New York. I will be speaking on the "Digital Money â?" Virtual Currencies: Experimenting and Developing a Micropayment Economy" panel today, .

Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat. Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites. "The Internet has indeed become an integral part of consumers' local commercial activity," said Steve Marshall, director of research, BIA/Kelsey .

It's a contribution to the digital renaissance. Click to read the rest of this post.

February was a quiet month for the search market; we're not going to suggest any companies either break out the champagne or fire their CEOs as a result of the small changes that took place. Still, for those who are curious, comScore believes it was Google and Bing that came out looking like winners. Google managed to increase its share of the U.S. search market to 65.5 percent, up from 65.4 percent in January, according to comScore's data. Bing, meanwhile,

The significance of longtail keywords can be exemplified by thinking about the following two people: Bill is a cafeteria worker who spends his spare time fishing and has heard that his favorite TV shows will look even better on on this new-fangled technology called HDTV. He might as well upgrade from his 20 to something a little larger while he's at it his friends tell him (though they don't know much more about it than he does).