Tell us your favorite search engine for Olympic information. Click to read the rest of this post.

Stefan has been in the UK this week talking with the Bing UK team and he has sent us this weeks theme and video from across the water. The Bing UK team is doing some great work trying to raise money for Sport Relief, for more information and you are in the UK go to www.givewithbing.com for more information. So take a look and make sure you catch the theme for this weeks Free t-Shirt Friday at the end.

With March rapidly approaching, that means one thing for sports fans and retailers: March Madness is almost here! This event offers ticket sellers, retailers and fantasy sports sites, the chance to create search campaigns aimed at target demographics. This post offers tips and concepts to think about when building out your PPC campaigns. Note: Not all of the tips may apply due your business structure and campaign objectives.

Move is latest in location-based features for the search giant. Click to read the rest of this post.

State Farm has introduced a new free iPhone and iPod touch application aimed at helping young drivers stay safe on the road. The "Steer Clear" application is part of State Farm's safe drivers discount program. The app gives young drivers a way to complete the Steer Clear discount program and encourages supervised driver education.

Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. But, looking at the information in an aggregated form is not nearly as useful as assessing the data for individual audience segments. Different types of visitors - whether new, returning, organic, paid, and so on - behave very differently and have vastly different expectations.

Google has added the ability to search by location to its list of search options. The option is called "nearby". "Location has become an important part of the way we search. If you're a foodie looking for restaurant details, food blogs or the closest farmer's market, location can be vital to helping you find the right information," says Google Product Manager Jackie Bavaro.

Back in 2008, Google filed a patent , which was recently published for public viewing. The patent is called "Segmenting Printed Media Pages Into Articles," and appears to imply that the company wants to take individual articles from print publications and turn them into individual articles on the web. The abstract says: Methods and systems for segmenting printed media pages into individual articles quickly and efficiently.

The creation of the Chinese equivalent of Hulu is now officially underway. Providence Equity Partners, which invested $100 million in the original American video site, will give Baidu $50 million to create Qiyi.com. Qiyi should similarly offer premium content and rely on ad revenue. Qiyi will indeed be a completely by-the-book operation, judging from an " About Us " section that's in English. It explained,

Tracking offline conversions has been a challenge for businesses for years. As long as the Internet has been widely used to drive business, tracking online marketing efforts to offline purchases has been no easy feat, but while there is no silver bullet approach, rest assured, there are ways to make it easier. For brick and mortar businesses, obviously a large percentage of their conversions take place offline,