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Archive for February 24th, 2010

A little over a month ago, Google delayed the launch of two Android phones in China. Now, the company appears to have followed up that move by deciding to cancel an Android developer event in Beijing. We should note that Google's claimed no such event was ever planned; according to corporate representatives, gatherings in Hong Kong, Singapore, and Taiwan are all that were scheduled to take place in Asia next week. Still,
TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks.   Published in Jan 2010 , a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social networks to research stories. As prep for a presentation I'm giving Thursday at Online Marketing Summit on the intersection of SEO, Social Media and PR ,
Developers take the initiative and launch a Buzz API before Google do. Now you can start building apps based on Google Buzz activity. Click to read the rest of this post.
As the web quickly becomes becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world. While sharing one's location can present its own set of dangers, as PleaseRobMe bluntly reminded everybody last week, people continue to share their locations and businesses have been,

The Ultimate Formula for Success

My last post here, How to do 500 Times Better than AdSense , got a lot of buzz and a lot of Tweets and generated my first real dose of reader hate. That's cool; if you're not stirring the pot a little bit, chances are you're not making an impact. Despite some blowback, I enjoyed reading all of the ensuing discussion in the comments. Good pros and cons were made, several exceptions and clarifications and caveats were given.
Weve been writing a few posts recently about creative campaign executions in the UK and US and wanted to highlight some from Asia. Below are three great examples of how display advertising can be engaging, have a wow factor and generate tangible results. Transformer TW case study Paramount Pictures, a major film distributor, wanted to promote its new movie Transformers: Revenge of the Fallen ahead of its release in Taiwan.

Yahoo Gets Deep With Twitter

Yahoo said early Wednesday it has entered into a partnership with Twitter that will integrate real-time tweets across the Yahoo network. Users will be able to access their personal Twitter feeds on the Yahoo homepage, Yahoo Mail, Yahoo Sports, and other areas. Yahoo users will also be able to update their Twitter status from Yahoo and share content in their Twitter feed. "The information in one single tweet can travel light-years farther with this Yahoo! integration,
eBay has expanded into six new European markets by adding new sites in Russia, Czech Republic, Greece, Denmark, Sweden, and Norway. Shoppers in these countries now have eBay sites that actually cater to their local needs. That accounts for about 180 million shoppers, according to the company. "The good news for sellers is that these buyers will be directed to listings on eBay.co.uk which may help increase sales for businesses that offer international shipping," eBay says.
Buzz is a breath of fresh air in an increasingly noisy social media world. Why do I think it's superior to Twitter, Facebook, and Friendfeed? Let's take the easiest comparison first: Buzz vs. Friendfeed Right now, Buzz basically is Friendfeed but with immediately greater penetration. Real conversations with more people.

Serious threat to the web in Italy

In late 2006, students at a school in Turin, Italy filmed and then uploaded a video to Google Video that showed them bullying an autistic schoolmate. The video was totally reprehensible and we took it down within hours of being notified by the Italian police. We also worked with the local police to help identify the person responsible for uploading it and she was subsequently sentenced to 10 months community service by a court in Turin,