When the internal Google remote quality rater guidelines leaked online there was a core quote inside it that defined the essence of spam: Final Notes on Spam When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page is probably Spam.

You may have read previous posts on this blog about Google's ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they've sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks.

The Russian investment firm that's contributed hundreds of millions of dollars to Facebook's bank accounts is not even close to ending its involvement with social media. According to Yuri Milner, who's the CEO and founding partner of Digital Sky Technologies, his organization is interested in doling out another $1 billion. Obviously, that's a stunning amount, and perhaps all the more so since Facebook, which is one of the most successful social media sites in existence,

Google has announced a new release of DoubleClick for publishers , available in two versions (for large and small publishers). Along with the new release, Google has given the DoubleClick logo a makeover. "To reflect our continued investment in DoubleClick's products, as well as the central role of DoubleClick's technology products within Google's display advertising business, we're also today unveiling some changes to the DoubleClick logos including typeset changes,

Andrew Koenig, an actor best known for portraying Kirk Cameron's best friend "Boner" on the 80s sitcom Growing Pains has gone missing, and his family is using the web to try and find him. The family's efforts begin at Andrew's father's website at WalterKoneigSite.com , which details Andrew's last known whereabouts and the efforts the family is taking to try and locate him.

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Audience Advantageâ?¢, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately reach their most valuable audiences. Using anonymized data from its proprietary research panel of opt-in Internet users that is aggregated into a variety of important consumer segments,

Yesterday, I mentioned that I'm speaking on the morning roundtable at SES San Diego 2010 . Later in the afternoon, I'm also speaking at the "YouTube & Video Optimization" session. Click to read the rest of this post.

Welcome back to our weekly Twitter column. Last week I hailed Twitter crowdsourcing and suggested some ideas on how to motivate your peers to participate in your blog postings. It worked very well in my case, the SEO FAQ I asked you to steal . Many readers and Twitter followers have taken part in the whole process. I credited those who added their questions and answers already in the FAQ itself.

Google has just announced a new DoubleClick for Publishers , a service it refers to as "the next generation of ad serving technology for publishers." "For the past few years, we've been investing in a suite of solutions AdSense, ad-serving technology and the DoubleClick Ad Exchange to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense,

Today, we're announcing the next generation of ad serving technology for online publishers â?" DoubleClick for Publishers (DFP) . For the past few years, we've been investing in a suite of solutions â?" AdSense, ad-serving technology and the DoubleClick Ad Exchange â?" to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.