There is no denying that the competition is fierce in PPC today. From small in-house accounts to ones with millions of keywords, it's the new advances in SEM technology that might just make the difference between success and failure. Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? SES London has brought together 4 search advertising tool experts,

The Mobile World Congress has convened in Barcelona Spain and it looks like some of the news coming out could signal some upcoming laws for Internet Marketers. If this year's MWC could be summed up it may be something like " Looking through Windows to an army of Androids ". The two main takeaways was first an impressive early demo of Windows Phone 7 which oddly just dropped the Windows Mobile branding as it did the Pocket PC before that.

Today, Feb. 18 may be Judgment Day for Google's Book Search settlement , which has been more than five years in the making. Google, authors, publishers are expected to hear Denny Chin, a judge for the U.S. District Court of the Southern District of New York, hold a fairness hearing for the deal, which calls for Google to scan and sell access to million of out-of-print works. The proceedings will begin at 10 a.m. local time at the courthouse in Manhattan,

I never tire of hearing Jim Sterne speak at conferences. Known as the Godfather of online marketing, hes president of the Web Analytics Association , a prolific author of books on web metrics and hes even found time to blog for us ! Today he was delving into Social Media Metrics, something we talk about in our white paper . A bloggers dream because he talks in wonderfully eloquent and unique sound bites,

Developers get access to substantial database of answers and search content. Click to read the rest of this post.

The iPhone/iPod Touch application is the latest in a buying spree. Click to read the rest of this post.

While Mel Carson moderates 'Social Media and the Marketing Mix' in the auditorium next door, I attend the last session of the day, Developing Great Content, moderated by Matthew Bailey (SES Advisory Board & President, Site Logic Marketing). This panels' session of speakers includes: Jonathan Allen , Director, SearchEngineWatch Heather Lloyd-Martin , CEO, SuccessWorks Greg Jarboe , President & Co-Founder, SEO-PR Amanda Davie , Co-Founder & Director,

Posted by Danny Dover This post is part of an ongoing series where my co-workers and I are working to build a freely available resource center of up-to-date SEO best practices. As we write this content, we are submitting them for peer review so that everyone on the Internet can benefit from collective intelligence. You can read more about the SEO Knowledge Center here.

The SEO industry is still in its infancy stage whether you want to admit it or not. The search engines are very young and sites like Google are just starting to get things right in the sense of really understanding how to catalog and display search data for users. Some websites come and go in short burst of energy and some stick around for the long haul. The same goes with various marketing efforts.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the Media Metrix 360 unified digital audience measurement solution in the Asia-Pacific region. The new service combines comScore's proprietary Internet user panel, which measures people's online behavior from home and work computers,