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Archive for February 7th, 2010

Watch SuperBowl Online

It's a few minutes before the official kick-off of Super Bowl XLIV. If you're not at the Dolphin Stadium in Miami Gardens, Florida and prefer to watch the game at home, here are some of the ways you can watch the Super Bowl online pre-game coverages. National Football League's Official Super Bowl XLIV Website Here's where you can find every bits and pieces of the Super Bowl XLIV action.
In abount an hour, you'll get a chance to vote for your favorite Super Bowl 2010 commercials at YouTube's AdBlitz Channel . But you can vote for the best pre-game YouTube videos now. Click to read the rest of this post.
Mullen and Radian6 have partnered to launch BrandBowl2010, a Twitter/Super Bowl event that combines tweeting, ad reviews and a number of rankings that will allow users to see near real-time ratings of the TV commercials airing during the game. Users can log on to BrandBowl2010 using their Twitter ID, tweet directly from the page, view tweets using the hashtag #brandbowl and see how other Twitter users are rating Super Bowl commercials.

Why our analysts blog at forrester.com

by Josh Bernoff I'm not a corporate spokesperson for Forrester. But as a prominent social media analyst here, I wanted to comment on the recent discussion regarding our policy on analysts and blogs. Forrester is and has always been a leader with analyst blogging. Charlene Li started this blog you're reading in 2004. We love blogging. And many of our colleagues that came from Jupiter, the company we acquired in 2008 are also avid bloggers.
According to a variety of sources, Google plans to run a Super Bowl commercial in the third quarter to today's big game. Click to read the rest of this post.
With just over a week to go till Search Engine Strategies in London, our team have been putting their finishing touches to their presentations. Peters session on Bing on the 1st day is really one thats not to be missed. From the conference.

Google to Air Super Bowl Ad?

On their way to become a more normal company, Google went from No Ads to Mostly Good Ads. Two examples are the "story" videos for for Google search and one for the Nexus One phone. Some speculations are that Google will now air an ad in the Super Bowl due in some hours. Wikipedia explains: The Super Bowl has been the championship game of the National Football League (NFL), the premier association of professional American football, since 1967. In most years,
Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year. "Nielsen found that simultaneous users were most engaged in general interest, e-mail, and online social networks," the firm says . "Sports sites,
It's a few hours before the Super Bowl XLIV kicks-off but  aside from the game later, fans are also looking forward to the commercials that will be aired during the extravaganza. After all, it takes a lot of money just to get a 30 second slot from the prestigious event. And major brands have competed just to air their commercials and  brand product endorsements with some even employing celebrities to do the work for them.
Google CEO Eric Schmidt rarely tweets on Twitter - he has posted 15 messages since Dec. 7 2009 - but one he posted Feb. 6 struck like a lightning bolt. The search engine will apparently air an ad during the third quarter of today's NFL Superbowl, which can cost $3 million for just 3 minutes of air time. See Schmidt's tweet : Google has to do something with that $25 billion of cash in the bank.