Expectant mothers now have a new resource for health information with the launch of text4baby. The new free mobile health service offers timely and expert health information through text messages to pregnant women and new moms through their babies' first year. The text4baby initiative is a partnership between the U.S. government and a number of corporate sponsors including all the major wireless carriers. By texting BABY to 511411 (or BEBE for Spanish),

In what might be record time, Twitter has made some enemies in Mexico. The site became available in Spanish only three months ago, and now, certain authorities are looking to regulate it because delinquents and criminals have become heavy users. Michael E. Miller reports that Mexico City officials were originally interested in prosecuting Twitter users who broadcast the location of police alcohol checkpoints.

This is another addition to our ongoing series of tutorials and case studies on landing pages that work. It occurred to me late last year, as I was readying yet another Landing Page Makeover, that the end of one year and the beginning of the next was a good time to do a "Where are they now?" post. So first things first, I went back and contacted all makeover participants from the very beginning of the series. Of the more than 20 contacted,

I have a question for you. Where do you get the majority of your online news? Is it from a feed reader? Is it from Twitter? Is it from Google News? Yahoo News? Do you spend your time simply checking specific news publications? There is talk that Facebook could become the number one place online for people to get their news. Here's one for discussion. Facebook users can set up a news list,

While it's obviously not true that a company is only as good as its search engine optimization, it is true to say that even if he/she is quite knowledgeable, a gung-ho SEO person can do a lot more harm than good without a well-thought-out plan to start with . Initially it's more than likely that you're going to have to do some evangelizing within your company, at least in the beginning.

I count my lucky stars that my fortunes don't rely on SEO and PPC alone. I'm happy to be part of a couple of agencies with a full range of interactive and traditional marketing solutions. That means I don't have to pretend like SEO and PPC always are the best choice for clients. They're not.

by Stoney deGeyter The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Search Engine Friendly URLs When developing a website,

Nokia's Digital Strategy Manager Steve Capone will be speaking on "How to run a global SEM business" at the International Search Summit on 13th May in London. The session will consider various models for managing international search campaigns, from the perspective of a major global brand with multiple websites in multiple languages. Early Bird Tickets for the Summit are now on sale. Other sessions include Mobile Search in Europe,

The Washington Post writes: The world's largest Internet search company and the world's most powerful electronic surveillance organization are teaming up in the name of cybersecurity. Under an agreement that is still being finalized, the National Security Agency would help Google analyze a major corporate espionage attack that the firm said originated in China and targeted its computer networks, according to cybersecurity experts familiar with the matter.

Posted by Sam Niccolls The New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishers worldwide, which makes it an incredibly compelling syndication platform for sites with newsworthy content. But how do you get articles indexed and ranking in Google News? And how can you get your article snippets to appear in the SERPs for Google web search, embedded within the organic listings?