Quite some time ago, Google and a number of other companies announced their intent to create something called the Southeast Asia Japan Cable (SJC). This week, there was confirmation that the undersea fiber optic project is progressing. Bobbie Johnson wrote today, "The agreement to build the submarine cable was first proposed three years ago, but negotiations finally came to a close on Wednesday as officials signed what they promised was a groundbreaking deal.

"You can't make money in web analytics just by looking at reports." With that, SES Advisor and New York Times bestselling author Bryan Eisenberg set the stage for the state of analysis in search marketing. As budgets flow from offline to online, they're moving disproportionately to search. Search has always excelled at accountability, but as the spend increases the bar is being raised. We all have and know what web analytics are. Data quantity isn't the issue,

Google has introduced two new search-related features - universal search features to Google Suggest and Quick Scroll extension for Google Chrome. Both features are aimed at making it easier and faster for users to find the information they need and are good examples of how Google is extending the power of Google search beyond the results page. Universal search feature adds more suggested search terms beneath the Google search box after you've typed in your search query.

As you may know, Google's Matt Cutts regularly answers questions submitted by users via videos uploaded to Google's Webmaster Central YouTube Channel . Usually the questions and answers are helpful tips and explanations regarding the workings of Google and how webmasters can better accomplish some goal related to their sites' performance in the search engine. Occasionally, however, Matt will answer different kinds of questions, and sometimes more fun ones.

by Claudine Zap Our top picks from the day's hottest searches. Michelle Obama (Searches increased by 526%). Named the most fascinating person of 2009 by Barbara Walters. Celiac disease (+368%). Dr. Oz helped illuminate gluten-intolerance on his show with guest Elizabeth Hasselbeck, who suffers from the condition. Zhu Zhu Pet recall (+212%). Federal officials moved quickly to give the toy a clean bill of health after a consumer group questioned the product's safety.

Hi everyone! I'm Judy Chang from PayPal's nonprofit and vertical markets team. I wanted to share some information on our new political campaign microsite that's helping organizations of all sizes raise money online and tap into the large online pool of potential campaign donors. During the 2008 U.S. elections more than .

by Charles Lumpkin In this video, Charles Lumpkin shares an easy and practical way to get links from valuable .edu domains. Check out our small business news site.

NBC is introducing a new social media game aimed at promoting the network's series "Chuck" by getting fans to spread the word about the program on social networking sites. The game called "Mission: Chuck Me Out" allows fans to use Facebook, Twitter and MySpace or the Chuck Me Out website to talk about the show. Users can earn points by becoming fans of the show on the Chuck Facebook Fan Page, by Tweeting about the program or by getting friends to watch episodes on NBC.

I think, somewhere in the back of our heads, we all had to know that this was eventually where Facebook would go. Yes, the erstwhile media darling of social networking, so prized because it was so private (unlike that icky old predator-friendly MySpace), has succumbed to the public pull of the Internetwhen they prompt you to update your privacy settings now, theyve already selected a default option to publish your information to Everyone.

At the LeWeb conference in Paris Twitter is busy making sure that all the developments in the real-time search and social media world arent just coming from the Googleplex. Maybe its the end of the year rush or its the need to create excitement going into 2010 since 2009 was a rough year for many. Whatever the reason the news is fast and furious inthe space in general.