by Claudine Zap SAT scores are in, and sorry, class of 2009: They're going in the wrong direction. Scores have dropped an average of two points compared with last year. It's not all bad news: An amazing one third of students who took the test said English was their second language, and will be the first in their generation to attend college. Still, there's no getting around the score gap by ethnicity: Asian students' scored the highest,

by Mike Krumboltz Over the years, Batman has starred in dozens of video games. Sadly, the vast majority left gamers as moody and depressed as Bruce Wayne. Now, at long last, Batman has an interactive adventure worthy of his name. " Batman: Arkham Asylum " hits shelves today and is blowing up in Search. For the most part, the reviews are overwhelmingly positive. Yahoo! Games calls it "the greatest comic book game of all time" and 1Up.

What is the purpose of that new page you're adding to your site? Is it to rank highly for a keyword term? That's half the battle won, of course :) After the visitor has arrived on your page, what do you want the visitor to do next? According to Seth Godin , you probably want a visitor to do one of five things: Click to go to another page on your site Buy something Register for something Click on/view advertising Pass your message on to a friend So, if you build a landing page,

If you've been following Google Caffeine , you know, the new search architecture the search giant has been teasing search marketers with, then you may not be sure what to expect when it's eventually rolled into the main search. Some of us didn't see anything new, others saw big changes. The folks over at 360i did a bunch of heavy lifting and have released a report comparing Caffeine to the old Google , which they have appropriately nicknamed Decaf.

Social media has become a common communication tool in the U.S., driven by the fact that Americans' time on social networking sites has increased by 73 percent in the past year, according to a new survey from Minneapolis-based Russell Herder and Ethos Business Law. When it comes to using social media in a corporate setting, fifty-one percent of executives surveyed said they fear social media could reduce employee productivity,

Motorola's not yet spilling many details, but the telecommunications company has something big planned for September 10th. What's more, unless the company's representatives have just developed a love of little robots, the announcement is related to Google's Android operating system. You can see the invitation that Motorola's been sending around - complete with Android figure - below for yourself.

Paul Sloan has been a good friend of mine who has worked in journalism far longer than I have been an SEO. In this interview we discussed journalism, marketing, and public relations. You have been a journalist for a wide array of publications. How would you describe the differences between the various journalistic roles you have played at the various companies you have worked for?

YouTube is extending its YouTube Partnership Program to other regular provided that their videos gone viral and have received considerable page views. YPP which was made available selectively to the more popular YouTube users who upload viral videos on YouTube regularly, provides video owners an opportunity to earn from their videos through AdSense. This means that if user has uploaded one video to YouTube,

Comments on blogs posts and articles have in the past generally been a good measurement of how people have engaged with content, but as the web becomes more social and "real-time," the conversation is going all over the place, and there are other ways that people are engaging in conversation about content (this is why shareability is so important by the way). You see it on Twitter and on Facebook. You see it On Digg, on FriendFeed, etc. People are still commenting on blogs,

Recently, a client asked me why they should put time and resources into their Facebook fan page when users are only going to migrate to the next platform eventually. The question felt very last year but I had to really stop and examine why that is â?" what is to stop fickle users from fleeing Facebook? After all Friendster and to a lesser extent MySpace were once the networking sites du jour but each found users siphoned off by the next big thing.