The transition from old to new technology creates both challenges and opportunities for communications professions.  The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption.  The migration from offline to online has left these industries in a state of flux and traditional PR becoming increasingly digital is no exception.

We know that search has been a hot topic over the past few weeks, so we wanted to share with you what the Yahoo! Search team has been focusing on lately. Today, we are announcing a new search page design that makes search more personally relevant and helps people explore the things that matter most to them. It exemplifies how Yahoo! is continuing to innovate in search technology and the user experience. A few weeks ago, Yahoo!

Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store). "Online To Store research is transforming retail today based on the ability to test digital marketing during a specified period of time and measure exactly what happens to sales not only online through eCommerce, but possibly more importantly- in-store in the test markets,

Hey Diggers! We get a lot of questions about submitting content â?" what's good, how to promote submissions, and questions about commenting on Digg stories. I wanted to give you all some tips in these areas. Submissions Digg is your submissions! All of the content you see on the site has been submitted by users like you â?" we want to see what interests you or is important news from your perspective. When submitting a story,

LookSmart has introduced a new pay-per-click pricing method they've dubbed Optimal Pricing. The model prices according to traffic type, quality, and volume based on aggregate keyword search traffic on the LookSmart Advertiser Network.

Feedback from our advertisers helps the adCenter team evaluate and prioritize new features. What do you have to say? It's been a few months since our Spring release - how are the new features working for you? We have a couple ways for you to share.

This is new layout of Yahoo's next-generation search revamp, according to Larry Cornett,

It may be a while yet before people in the UK get a chance to watch Hulu. Although the wheels are still in motion to take Hulu across the Atlantic, no content deals have been struck, and so what was supposed to be a pre-September launch now appears to be penciled in for January. In May , reports indicated that Hulu was attempting to reach agreements with broadcasters ITV and Channel 4. Now, an unnamed source has told Emma Barnett ,

Target and MTV Networks have partnered to launch a new online video ad unit called "The Scrubber." The Scrubber is a custom video player that allows advertisers to insert product icons into the playback timer and highlight various items as the video plays. The unit is designed to be interactive, relevant and non-interruptive to the user. Jason Witt, Senior VP & GM of Digital Fusion MTV Networks "Whether it's messaging, design or delivery,

It's been three months since Wolfram|Alpha launched as a search engine for structured data . But they haven't just sat back and hoped WA took off. No, they've been hard at work attempting to improve upon their search offering. Most of the work has centered around two things: Things that searchers want that Wolfram|Alpha doesn't know yet Questions that Wolfram|Alpha doesn't understand (aka linguistics) While this presents challenges,