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Archive for August 21st, 2009

No Phishing Here

Watch out for phishers trying to hijack your account We don't like to repeat ourselves here, but it seems as if one topic never gets old: phishing . It's not that we're particularly fond of it, it's just that it keeps on affecting advertisers. So, here we go again, with some phishing basics you need to know. What is phishing?

When Life Gives You a Lemon…

by Claudine Zap If you dropped $240,000 on a car, you'd at the very least expect the brakes to work, right? Well, meet Ralph Gertz , proud owner of an orange 2008 Lamborghini Gallardo Spider convertible. He bought the hot little number with less than 50 miles on it from a Washington state dealership . But right off the lot, every time the driver hit the brakes, the Lambo squealed and screeched. Gertz said he brought it back to the dealership,
Back in March, Google updated its mobile image search but just for iPhone and Android devices. Now, Google says just about every feature phone in 38 languages is getting the update . The update includes larger thumbnail images as well as search filters. Something to know about the results is that when you click on an image, it takes you to a detail page on Google image search instead of to the page where the image is hosted. To use Google image search on your phone,
If a new blog post at TechCrunch is true (and that's generally about a 50/50 chance), then Bing has struck yet another search deal - this time with Wolfram Alpha. According to the rumor, Bing would make use of Wolfram Alpha to incorporate structured data to its search offering. Hmm, who else is going after structured data? Oh right, Google with its oh-so-flawed Google Squared. While I'm sure all the geeks at Microsoft could have coded up a worthy structured data feature,
In a short post on his personal blog wherein he answers not so personal questions and more Google-related questions, Google's Matt Cutts clarified on a popular query thrown by UK Google searchers. The question was: Why are .com sites ranking highly in Google UK SERPS? For instance if you go to google.co.uk and enter the search term - "car insurance", the first few results that will be displayed in the SERPS are all pointing to sites with TLDs .
If you're ready to try your hand and using the Data Export API, we've created some new guides to help you get started quickly and easily. First, for the JavaScript library, here's our new super-simple getting started guide . It leads you through creating a sample application step-by-step. With this guide, you can have a working HTML page that pulls in your Analytics data in minutes (really)! Once you're done,
Last night, I began playing around on BlindSearch , which returns results from Google, Yahoo! and Bing, but doesn't tell you which one is which. Then, you vote for the results you like the test and it reveals which search engine you chose. BlindSearch was developed by a Microsoft employee, but not on the company dime or time. (Plus, if it was designed to trick you into liking Bing, it would be entirely too easy to prove that it was tampered with.

The ‘King of the World’ Returns

by Mike Krumboltz Back in 1997, James Cameron made a wee film you may have heard of called " Titanic ." The movie lived up to its grandiose title, becoming the biggest, most financially successful film ever and winning a boatload of awards along the way. But that was 12 years ago, and Mr. Cameron hasn't directed a movie since. This December, the wait comes to an end ... with "Titanic 2: Jack's Revenge." Kidding. Actually,
Today I had the great privilege of meeting with Bing Director Stefan Weitz and local search marketers here in Raleigh, NC. There was a consensus that Bing had a better conversion rate - by far. But there's a couple things still holding search marketers back: volume, adCenter, and agency relations. The volume of traffic sent by Bing is just so small compared to Google and Yahoo! Anyone who follows the search industry understands why. Google gets a majority of the searches.
Google's Gmail team has created a way for users to share their to-do lists with friends or colleagues. E-mail them! Here's my latest to-do list in Tasks: To e-mail the list, click the can be found in the Actions menu at the bottom of the Task list and select "Email task list": When you click on this option, it will open a new compose window with the contents of your current task list. E-mail the task list away! To grab other tasks,