The Adobe Acrobat User Community (AUC) is hosting an eSeminar on how to optimize PDFs for search. The eSeminar occurs this Wednesday, August 19, 2009 at 10:00am PST and it's FREE! (I know you like free.) Here's what the AUC says you will learn at the eSeminar: Determine the best way to create a PDF for on-screen viewing and quick downloading Create and share custom presets designed to balance file size with quality based on the type of file and use cases.

One of the easiest ways to make sense of your data and measure business objectives for your website (and even assign a monetary value to them) is to create goals. However, once you've correctly implemented your tracking code and identified the pages you want to create goals for, you may run into some common goal set-up problems.

Google announced a new forecasting feature for its Insights for Search tool today. The feature works for some queries, but there are certain terms for which the feature can't handle because of past values. The forecasting is based on an extrapolation of the historical trends and search patterns. Google has also added an animated map so users can see how search interest changes over time in different locations. This is illustrated in the following video.

Hunch has been around for a couple of months and is already doing away with their original search format . Instead of a menu popping up to help you search, now you just type and submit. Then, a list of results pop up. Hey that sounds familiar. To be fair, the results are still different. They're links to answers, all of which are hosted on Hunch, which after all is the *other* decision engine . I tested out the new update with "tennis.

by Sage Lewis Digg is rolling out a beta program of a new ad platform. The ads will appear along with submitted content, except they will clearly be marked as sponsored advertising. The more an ad is voted up, the lower cost-per-click (CPC) the ad will enjoy. The more the ad is buried, the higher CPC. Check out our small business news site.

Google recently announced an extension of its category filtering beta to Engligh-language ads on the AdSense network. Now Google is pointing out that this applies to AdSense for feeds as well. "This feature allows to you filter ads in up to five categories such as Dating, Drugs and Supplements, Weight Loss, and Get Rich Quick," says AdSense for Feeds Product Manager Steve Olechowski. "Your filters will be applied to English-language ads, no matter how they were targeted.

It looks like Yahoo is set to lose yet another key exec. David Dickman, whose business cards should read something like "Vice President, West Coast Sales," is supposed to leave the position (and the company) at the end of the month. Dickman isn't part of Yahoo's 11-person management team, at least, but he's a fairly important person in Yahoo's lineup. Dickman worked for Proctor and Gamble, Katz Communications (which is a subsidiary of Clear Channel),

Xignite , which provides global financial market data, is working with Wolfram Alpha , so that Wolfram Alpha users can get such data when performing a query. You recall Wolfram Alpha right? It was the subject of a lot of buzz earlier this year, as its aim was to provide a new way of searching as a "knowledge engine," which provides users with definitive answers rather than pages of results. It delivers these answers with "a mixture of many clever algorithms and heuristics,

Mashable reports: while Google grew from June to July, it still lost market share to its competitors â?" from 66.1% in June to 64.8% in July, a 1.3 percentage point drop. And who was the culprit that stole Google's market share? Was it the fancy new Bing? No. Yahoo! The most unlikely of candidates. This is an interesting story and a bit irrational. What has caused the huge swing in Yahoo!s (the non-search engine) search function?

Details are still emerging about a TV industry plan to launch a cross-platform measurement competitor to Nielsen. The service will be launched jointly by a consortium of broadcast and cable network owners that includes NBC Universal, News Corp, Viacom, CBS, Time Warner, Discovery and Walt Disney. The offering will track programs and ads as they're viewed across TV, Web sites and mobile devices. Nielsen has a converged TV and Internet panel, but it has fewer than 3,