by Jon Brooks If Indian officials stopped, say, Tom Hanks at the New Delhi airport and grilled him for an hour or two because of national security concerns, Americans might find it ridiculous and outrageous. Which is just how Indians feel about the detention and questioning at Newark Airport of Bollywood icon Shah Rukh Khan , who was on his way to Chicago for an Indian Independence Day parade. Searches on Khanâ?"or SRK as he is familiarly knownâ?"increased 800% on Saturday,

Just before last week's SES conference Google announced the launch of their new caffeine infrastructure : For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine,

Here are some interesting headlines from the world of search engines: Google's Got the Edge in Search Loyalty: Report Search market leader Google holds greater loyalty among its users, who conduct more searches a month than those on Yahoo and Microsoft (Reuters Aug 14 2009) How to fix your nofollow screwup Still, it makes sense that if you remove a LOT of internalized nofollows all at once, you'll see a sudden shift in the way a search engine values your Web content.

I have seen the future of YouTube, and it works! Last week, I had "A Chat with Michael Fischer" at the Social Media & Video Strategies Forum in San Jose. Fischer is the Senior Vice President of Marketing at Coldwell Banker Real Estate LLC. We talked about coldwellbanker's Channel on YouTube, which offers consumers a new way to search for and interact with real estate information and listings. Named Coldwell Banker On Location, the channel was created back in May.

Google (GOOG) is testing a new version of Google Websearch at www2.sandbox.google.com , and they want you to give them feedback on the quality of results. Matt Cutts of Google says: "The Caffeine update isn't about making some UI changes here or there. Currently, even power users won't notice much of a difference at all. This update is primarily under the hood: we're rewriting the foundation of some of our infrastructure. But some of the search results do change,

Can Microsoft compete with the search engine giant, Google? It may have looked doubtful before when looking at Microsoft's Live Search, but things are looking good with the new release of Bing, Microsoft's new search engine, aka "decision engine". By guest writer Brandon Leibowitz Since Bing is brand new many of you are wondering how their algorithm works and how to get to the top organic search results.

If you've been wondering whether or not to use short URLs, there are some advantages and some disadvantages. From a link building point of view, short URLs send link juice, but not to the destination URL. Rather, they send link juice back to the redirection service, the URL shortener.

With Google experimenting with real-time search and Caffeine-like results along with the pre-release of products like Google Wave, will we see a new move toward the melding of the social and search web? I think there are a lot of people who would like to see that happen. It seems, at times, that Google's greatest competition is coming from the social web a la Twitter and Facebook. If that is the case then Google's fight-back measures could be to enter the social turf.

You've probably been reading a lot of press about Google Caffeine , the next-generation search infrastructure Google released to developer sandbox August 10. Why not hear about it from the source? Google's Matt Cutts compares Caffeine , the next-generation Google search infrastructure he and his team released to developer sandbox August 10, to the company's 2006 Big Daddy upgrade in this interview with WebProNews . "It's essentially rearchitecting, or rewriting,