Google is now offering a way for authors and publishers to offer content for free under the Creative Commons license on Google Books. Rightsholders who want to distribute their books can let users download, use, and share them. If rightsholders are already part of Google's partner program, they can make their book available under CC by updating their account settings. Otherwise, they can sign up to be a partner . There are seven different CC licenses to choose from,

Tending to a website can take a lot of time and energy, and the people who run them deserve nothing but applause. At the same time, though, blogs and RSS feeds can really benefit an SEO campaign, and so a session at SES San Jose focused on how and why to incorporate them. Coverage of the SES San Jose conference continues at WebProNews Videos . Stay with WebProNews for more notes and videos from the event this week. Amanda Watlington, who's the owner of Searching for Profit ,

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by Mike Krumboltz Back in April, the world was on edge as Captain Richard Phillips , an American, was held captive by Somali pirates on a lifeboat. After several intense days, Navy SEALs stormed the ship, killed three pirates, captured another, and freed a grateful and humble Phillips. This morning, Phillips and his wife Andrea returned to the set of "The Today Show" and spoke with Matt Lauer about the ordeal, as well as the surprising turns his life has taken.

With the recent deal made between Bing and Yahoo one must ask them selves, what impact will this have on my search rankings. In this case, it may have a significant impact â?" at least eventually. Let's assume that all legalities are settled, and everything goes ahead as planned. What we will eventually see is a full transition of Bing results displayed when one does a search over at Yahoo. This will have the effect of there only being two major search engines out there,

In this morning's Keynote, How to Prepare for the Future of Search , the continued theme was centered around social media. Charlene Li , Co-Author of Groundswell, focuses on the power of connected people, wherein social technologies enable people to get what they need from each other. Charlene believes that people must be at the center of your search strategy - not how business sees keywords but how your audience uses them. As mentioned in many other sessions,

Google's Matt Cutts has made a surprise appearance here today in the SEO Site Clinic at SES San Jose 2009 along with Web Guerilla's Greg Boser and . SEO Site Clinic's are basically free open forums here at SES where site owners and businesses can receive free feedback from these SEO experts and ESPECIALLY Matt Cutts. By the way, Matt is sporting a new harido this week, a shaved head AND missing goat tee. I hear there is a funny story behind it,

Are you ready for the future of search marketing? It's going to creep up on you if you are not. In fact, it's already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there's a lot more to successful online marketing than that, even search marketing. This is the basic plot of a keynote speech delivered by Charlene Li, co-author of the book Groundswell , and Founder of Altimeter Group ,

Lucky enough to sit down with Nick Utton from eTrade and get some inside scoop on the babies, the origin of the Shankopotamus, and also eTrade's digital strategy. "If advertising's the uninvited guest, we've got consumers who've come to different web sites and want to view our commercials in full." Take a look at the interview on MSN Video . And if you haven't seen the latest PSA spot from eTrade, check it out . good stuff.

Youve heard us say it before Bing is about helping you make better decisions. Bing Local is designed to bring that power closer to home. Weve had a blast hearing from folks about the tools and features we put into the product to help them research and plan get togethers in their hometowns or in far-away cities they were visiting. Some of our geek core have gone deep on the features, giving us great feedback on tools like category filters, ratings and review scorecard,