by Jon Brooks No one thought reforming health care was going to be easy. But with a Democratic Congress working with a Democratic president on a signature Democratic issue, perhaps no one thought it was going to be quite this hard. The latest flare-up in the ongoing free-for-all was sparked this week when the LA Times reported on a White House deal with pharmaceutical companies. In the article, the industry's top lobbyist, former Rep. Billy Tauzin,

[By Philipp Lenssen | Origin: Idea Space | Comments ] [Advertisement] Want to advertise here? Your ad will show in the blog and feed.

Ever since the emergence of Universal Search video SEO has been in the focus of forward looking online marketers. Videos can potentially get millions of views and spread virally with ease. YouTube videos often show on the first page of Google results. More often than any other Universal Search results, be it images, maps or news for instance. All of this is nothing really new. This month though a private video reached almost 18 millions views that was different.

[By Philipp Lenssen | Origin: The Box Shows Both Sides of the Issue | Comments ] [Advertisement] Google books at eBay : background info on Google, AdWords, AdSense, Blogger and more.

Go to the random number generator random.org Get a number between 1 and 100,000. Paste the number into Google Images. What's the first image you get? [By Philipp Lenssen | Origin: Grab a Random Image | Comments ] [Advertisement] Want to advertise here? Your ad will show in the blog and feed.

When performing the on site search engine optimization of a web page, it's best to use more than one keyword. Many webmaster use two or three - a primary, a secondary, and a tertiary. But is that the limit? Technically, there's no limit to how many keywords you can have on a page, but realistically, there are limits. The first limitation has to do with the human mind. How many can you manage at one time? Keep a spreadsheet, run an algorithm, or whatever.

It is summer on the Northern Hemisphere and the Americans that can afford to do so are on holiday. Hence no huge "Bing replaces Yahoo!" headlines this week. But there are some interesting search engine news articles around. Google News Archive Now Four Times As Large Less than a year ago, Google launched a digitization project to archive as old newspapers. Google has announced they have quadrupled the amount of articles in the Google News Archive.

You really have to feel bad for Yahoo's employees and its board of directors, but this is getting to be comical. Yahoo's board jettisoned Jerry Yang last November for being a waffling, ineffective leader. Yahoo turned to Carol Bartz , a tough-talking, profanity-dropping straight-shooter who had done wonders for CAD software maker AutoDesk. Under her leadership, AutoDesk revenues increased from about $300 million to more than $1.

Here's a great article on President Obama and how he seems to know just how to use New Media to his advantage to communicate with the American people. The one defining element, I'd say, to President Obama's approach to staying in the limelight is his ability to bypass the press corps and go directly to his constituency through avenues like Flickr, YouTube, and Twitter.

Need to figure out the cost per acquisition (CPA) for an online marketing campaign? Use this new ClickZ/Dapper calculator to plug in several metrics to figure out how much money it took to get a product or service sold, a lead generated or another action. Thanks to Paul Knegten, head of marketing at Dapper, for developing the interactive calculator. Check it out here on ClickZ.