Today YouTube announced that some partners who sell their own ads will be able to serve the ads directly into their videos, as YouTube is trying out FreeWheel , which manages video ad inventory. In the past, ads sold by partners were still served by YouTube. "This will create a more centralized, streamlined process for partners in the test program, making it easier for them to sell ads and make even more money from their content," says YouTube Product Manager Phil Fahri.

Nothing like adding a little levity to the black-eye Google is getting over its Google Book Search project . I just successfully finished answering five literature-related questions for the Google Books game, the first round in the 10 Days in Google Books contest . Here's how it works: For the next 10 days, Google will ask us five questions on a different theme related to books. We have to search Google Books to find the answers.

I'd like to think of myself as a positive person. There is no end to what people moan about: the wrong type of warm weather, the structure of the froth on their cappuccino, visiting parents. Being positive makes a refreshing change. Here is something negative though that I am really positive about. Negative Keywords Adding negative keywords to your search campaign is one of the easiest optimisations you can do and it's free!

When Al Scillitani set out to do a little landing page testing , he was convinced he knew which page would win. But when the results came in, he was suprised. Scillitani conducted an A/B test to see whether category pages or product pages would test better. He used email and homepage promotions to drive traffic to his test. He guessed that product pages would fare better. But it was the category pages that won the day. The promotion involved 6 products that were on sale.