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Archive for July 21st, 2009

Google has released an update to Webmaster Tools , with the code name "Summer Shine." The update comes with several new features. The first new feature is that the site selector now lists all verified sites that the user owns. It also allows the user to search as they type. The second new feature is the ability for users to block non-homepage sitelinks. Previously, if users owned something like example.com, they were not able to block sitelinks for something like example.
A few of the changes we've made in the new AdWords interface improve how you manage your campaign settings. In today's post, we'll cover these changes. Edit Settings for Multiple Campaigns Have you ever wanted to quickly see which of your campaigns are running on the Google Content Network? Or compare ad scheduling settings for multiple campaigns at once? Now you can, using the new account-level Settings tab. On the All Online Campaigns page,

What Is Your Competition Up To?

Do you know what your competition is doing online? If not then you should probably do some competitive analysis. And there's more to analyzing your competition than just clicking on "View Source". Much more.
Think ESPN focuses too much on big market teams now? Well, in keeping with its Chicago-centric site , the firm now plans to launch sites dedicated to sports in New York, Los Angeles, and Dallas - you know, those places where fans already have umpteen choices of media outlets covering their hometown teams. Dallas comes first, this fall, just in time for Dallas Cowboys football (be prepared for the Jessica Simpson photo hunt game).
It is an exciting time for Content Ads at Microsoft, available in the U.S. New features and tools are now converging with new publisher inventory, enabling advertisers to extend their reach through Microsoft Advertising. It's time to get in the game! In May, Jeremy shared two of the new features available after our Spring Update, Website Exclusion and Site Performance Reporting Now Available for Content Ads ,
LookSmart is releasing a new tool that automatically serves up the best converting ad in a campaign group. Think of it as landing page testing, except for search ads. The tool is dubbed SmartRotation and bases the optimization on a conversion tracking script that informs ad rotation. The conversions could be based on sales, sign-ups, downloads, registrations or the like, depending on advertiser goals.
FoxyRank is a new (still experimental) addon that lets you easily analyze how much PageRank is passed through a web page: Install the addon; Navigate to any page you want to analyze; Click the tool icon in the navbar. The page analysis includes: Google PageRank; Valid links; Valid internal links; Valid external links; Links with rel="nofollow" attribute; Page "NoFollow" Meta tag (Yes/No); Page blocked via Robots.txt (Yes/No).
According to Wikipedia , "customer service is the provision of service to customers before, during and after a purchase".  To prove how current they are, small companies and big brands alike are diving headfirst into Twitterville, but not always with the entire process of customer service in mind.  In the past,
There are surprisingly too few worthy gadgets that can be added to iGoogle home page, this post looks at 3 of them you may find useful: SEObook gadgets : These ones unite best SEO tools you must be using daily, so why not add them to your home page? Inside you will find: Google tools (Google traffic estimator, Google suggest, Google trends, Google synonym); Competitive analysis tools (Alexa, Compete, Quancast, Archive.
by Mike Krumboltz Last week, when President Obama threw out the ceremonial first pitch at the All-Star Game in St. Louis, he was probably more concerned with getting the ball over the plate than with his choice of attire. Call it a rookie mistake. The president's baggy pants were mocked as being... brace yourselves... "mom jeans." Now, the leader of the free world has responded to his fashion critics. In an interview on NBC's "Today Show" that mostly covered serious topics,