Social media aggregator FriendFeed has updated its API with a bunch of features that are relevant to current online social and search behavior. The updates are: Real-time APIs - Get feeds in real-time by sing long polling. This includes search. Flexible sharing option s - Allows direct messages and sharing to multiple feeds. File attachments - Attach images, pdfs, spreadsheets, etc.

Today marks the 40th anniversary of the first moon landing, and Google seems to have goofed up the scheduling of a commemorative doodle for its homepage. But the search giant's arguably made up for that oversight (and then some) by launching Moon in Google Earth. Moon in Google Earth can, like the Mars and Sky additions before it, be accessed within Google Earth 5.0. Then, as a post on the LatLong Blog explains,

FriendFeed announced today that it has released version 2 of the FriendFeed API for beta testing. The focus, according to the company, is making the API simpler to use. "FriendFeed seems to be staying one (or two or three) step(s) ahead of Twitter in everything they do," notes Jesse Stay of the Stay N' Alive blog. "Today FriendFeed released their real-time stream of data in beta to any and all developers wishing to write applications. Unlike Twitter,

Posts for pay, reviews for cash or whatever you want to call them are a part of the blogosphere and have been for quite some time. The amount of attention that it gets is often directly related to the amount of other news that is happening in the space at the time. Well, we are in the middle of the summer and other than Twitter running around with its security briefs around its ankles there has little news to truly examine.

I've received a review copy of Aaron's new e-book, entitled "50 Kick-Ass Keyword Strategies". You can pick up a copy from Wordtracker for $39.00Aaron needs little introduction. His SEOBook.com site is one of the most authoriative SEO resources on the net. If you're not reading his blog already, you should.In his new e-book, Aaron shares a lot of clever keyword ideas,

by Mike Krumboltz Erin Andrews , arguably the best looking sports reporter this side of Merlin Olsen, is in the middle of an unseemly controversy. The sideline rover was apparently videotaped while changing clothes in her hotel room by an unscrupulous (and creepy) individual. The footage was taken through the door's peephole. Say it with us now: Ewwwwwwww. Once the clip hit the Web, hysteria hit the Search box. Lookups on "erin andrews video," "erin andrews peephole video,

Today, the 32nd annual ACM SIGIR (Special Interest Group for Information Retrieval) Conference kicked off in Boston. The five-day event is taking place in Boston. The Microsoft Research Group is showing off some "future-looking innovations" at the event, in the search and information retrieval field, naturally. "That should come as little surprise," says Microsoft Senior Writer Rob Knies. "Microsoft Research has a history of strong participation in SIGIR.

It looks as though Congress may soon be voting on the Payments System Protection Act, which partially decriminalizes online gaming. The Act could have massive implications for online gaming and revenues for search engines , as it would allow search engines to sell sponsored listings to gambling companies. Looking at Hitwise data,

ESPN announced today it will introduce three new city specific sports sites in the coming months, with Dallas, Los Angeles and New York joining its local Chicago effort. ESPNDallas.com will launch this fall, followed by ESPNNewYork.com and ESPNLosAngles.com in the first half of 2010. Like ESPNChicago.com, each site will feature an integrated home for sports news, online video and audio.

I'm not a big moon guy, which has always seemed boring to me given the myth of Mars and little green men, but I have to admire the way Google today is celebrating the 40th anniversary of the Apollo 11 landing. The company's Google Earth team went beyond its purview to create Moon in Google Earth , which maps the lunar landscape and provides more info about the Apollo landing sites,