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Archive for July 16th, 2009

We view Google Apps for Education as both a product and a platform. That's why we work hard to open up lots of integration points, letting our tools interact with other systems used by our Education customers . For example, we've supported work that has integrated Google Apps into environments such as Moodle . We also share a large number of APIs to allow integration into our user management system, and many of our individual apps like Google Docs and Google Calendar.
Google is once again reminding news publishers that they do not have to be indexed by the search engine. All they have to do is slap some simple code on a robots.txt file to block the Googlebot. News publishers, for whatever reason, can't seem to understand that Google doesn't host their content. Perhaps they think that the web is a system of interpipes that are built high in the clouds where they're burning holes through the ozone layer or something. Sigh.

Digg Education Series: Profiles

Welcome to a new series from Digg on, well, using Digg! First installment is on getting the most of your Digg profile. There are plenty of Digg users who visit the site just to peruse the latest news, but taking the next step and digging into the social component of the site can greatly enrich a user's experience.

Want An SEO Apple?

What's at the center of every apple? A core. And what's in the core? Seeds. It's usually not a good idea to eat them. When you perform SEO, what's at the center of your strategy? Your tactics? Your plan? What's your core? The core of every SEO plan should be your business goals . Your seeds are your dreams. What do you want? From that springs all life. Your long term optimization plan must begin with a dream and flow into a business plan.
The notion of social web and how companies can engage is as multi-faceted as anything I've seen in my 12+years of marketing online. The many ways for companies to involve themselves using social technologies are as varied as the reasons they may do so. Whether it's to better connect with customers, attract more media attention or crowdsource product ideas, social web participation can offer many benefits.
comScore has released their June 2009 rankings and the search market share landscape looks the same as it has for a long time. Yahoo! lost 0.5% of share, which Microsoft picked up the majority of, presumably with the launch of Bing. Another little nugget of hope for Microsoft: while the volume of search queries declined for Google and Yahoo!, Microsoft saw a 3% increase in June.

Advertising will change forever

by Josh Bernoff Here's one of the things we do at Forrester Research : we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you've ever seen a Forrester projection, it comes from a process like this. This means that inside every projection is an idea or ten about the future. Those ideas can be powerful,
Hi, I'm Damon Hougland, senior director of the PayPal Platform and I wanted to fill you in on a new feature Mozilla is piloting for the Firefox Add-ons community called "Contributions." The Firefox Add-ons community is an amazing source of creativity and innovation for Firefox users all over the world. .
Ive just got back from the Hesperia Hotel in London where myself and Paul Stoddart who heads up our Bing team in London spoke at www.NMALive.co.uk These events are always very good. Delegates pay £85 for a quick sharp infusion of search engine.
Just when you thought the hideous wave of body shot advertising had reached its gruesome apex, along comes something even worse . On behalf of New York Times lovers everywhere, I say this to the Grey Lady's digital sales execs: Please, please draw a line in the sand now, before it's too late. Because we both know you've already fielded calls from the makers of miracle herpes salves,