There has been some talk lately of Google's ranking algorithm and how erratic they seem to be right now. I wouldn't worry. We go through this every now and then, though I admit that it is usually over by now. If the author of this article is right and Google is experimenting with site trust factors then that's a dangerous thing to be messing around with. It could be a few days before we see an end to the current topsy-turvy. In general, however,

One tactic frequently implemented successfully with Local SEO is the use of multiple URLs, or micro-sites. To better help you better understand how this functions, I've chosen to use a real life example of a site network in current use that is neither affiliated with me nor with Search Engine Journal. To begin, allow me to say that I will not be writing about how to implement this.

Very often you don't even know which words to use to find what you need, all you need is a bunch of "similar" sites and pages - and that's when the "reversed" search can come in handy: that said all you need is some "base" URL and the rest of the results will be generated based on it. "Associative Browsing" SimilarWeb and SimilarSites are two web services driven by the same web technologies and called "associative browsing". By using SimilarWeb or SimilarSites.

Smart Businesses Create Systems Do you realize the value of systems? A system is simply a way achieving an end result by following a set process of events. Good systems are the reason Fortune 500 companies pull in billions of dollars every year in revenue, with very high profit margins. The primary reason why one-man-shops fail is because they are unable to piece together all the pieces in the puzzle i.e: they don't have a system.

by Claudine Zap Our top picks from the day's hottest searches. Molly Ringwald (Searches increased by 13,176%). The 41-year-old who plays a grandmother on TV is now a mom to twins . Giant squid (+530%). The three-to-four-foot long sea creatures began swimming to shore after a small earthquake in San Diego. " Thor" movie (+338%). It's official: Natalie Portman has been cast as the female lead . Al Franken (+308%).

by Mike Krumboltz Michael Jackson was as controversial as he was talented. Of all his contributions to pop culture, his Moonwalk may be the most memorable. When Jackson died several weeks ago, lookups on the King of Pop, his songs, and his videos all soared to the top of the Search charts. Searches on MJ's signature dance also posted some impressive moves. Now a website has pledged to never let the moonwalk end. Called " Eternal Moonwalk ,

by Sage Lewis Hulu is taking the TV world by storm . They have carved out a large chunk of online vidoe ads and they are getting a higher cost per thousand viewers than regular TV. Check out our small business news site.

The Internet is bloated with freelance writers in search of opportunity. And that shouldn't be any surprise. An online writing career holds the promise of limitless possibility-as long as you're willing to work hard and climb your way up rung by rung. The pay is solid, the flexibility fantastic, and (let's face it) the commute is about as good as it gets. So how are we supposed to compete against the flood of freelancers on Elance, Guru and Constant Content,

Welcome to the Social Marketing Journal! Social media marketing has become one of the most important aspects for marketing any online business. Even still in its infancy stage social media marketing has already played a vital role in many growing businesses. Social media marketing is not a straight forward approach. It takes trial and error along with patience and persistence.

On Today's SEO 101 Internet radio show on WebmasterRadio.FM my co-host John Carcutt and I discussed how SEO relates to social media optimization (SMO). Near the end of the show I brought up Posterous and how much I like it (see " Posterous is an Intelligent Social Media Posting Tool "). Amidst the conversation I noted an e-mail discussion I had with some Posterous representatives.