Links can be the lifeblood of a good website, as we discussed in Part 1 and Part 2 of Links: the good, the bad, and the ugly . But how well you manage them on your site from a site architecture perspective can be the difference between your website being starved for oxygen (aka search engine referral traffic) versus healthy and thriving. That's why we do search engine optimization (SEO). This article is part 2 of the recent Site Architecture and SEO series.

The power to share is the cornerstone of Facebook. Privacy and the tools for tailoring what information is shared with whom are at the heart of trust. Over the past five years, Facebook has learned that effective privacy is grounded in three basic principles: Control. When people can easily control the audience for their information and content, they share more and they're able to better connect with the people who matter in their lives. Simplicity. When tools are simple,

by Claudine Zap Our top picks from the day's hottest searches. "Do the Right Thing" (Searches increased by 921%). It's the 20th anniversary of Spike Lee's film about racial tensions in Brooklyn . Jeff Goldblum dead (+838%). Rumors of the star's demise were completely made up. To prove it, the actor showed up on "The Colbert Report." Yemeni plane crash (+808%). A fourteen-year-old girl was the sole survivor of a crash that killed all other passengers .

by Mike Krumboltz Sacha Baron Cohen may be shameless, rude, and disgusting, but he's also sensitive... well, a little bit, at least. The comedian behind the upcoming " Bruno " film has elected to cut a scene that features LaToya Jackson out of respect for the Jackson family. We're just as shocked as you are.

Many of you have been asking for an increase in the size limit of your uploads. We're happy to announce that the size of standard uploads has doubled from 1GB to 2GB. The increase means you can upload longer videos at a higher resolution as well as large HD files directly from your camera. In addition, the team's implemented some new features to make it easier for you to show these videos off to the world.

Overstock is the next company to drop affiliate programs in states considering or having passed affiliate nexus bills. While North Carolina, Rhode Island, and Hawaii affiliates are already seeing programs dropped by Amazon and Blue Nile , this time California affiliates are also getting the boot. "It's painful to have to terminate these relationships with affiliates, simply because they live in states where counterproductive (and likely unconstitutional) laws are being passed,

StatCounter made news fast and furious in Bing's first week when they offered up data showing Bing had surpassed Yahoo! in search . And now they're making a splash again by quickly releasing data for the whole month of June. Overall, things are relatively steady, but there's an ever-so-slight increase in Microsoft search share. The data shows Bing gaining .5% search share in June compared to May. But Live Search had gained about .5% in May over April.

I've been attending SES San Jose every year since 2003. And each year a healthy proportion of attendees are attending their first search engine marketing conference ever. This is healthy because it expands the number of marketers who "get it." I can't tell you the number of times when prospective clients mistakenly assume that search engine marketing (SEM) isn't rocket science.

Google has updated their Toolbar for the Internet Explorer browser to make language translation easier. Instead of manually copying and pasting text into Google Translate, the Toolbar now automatically detects if a language is different from the one set as your default. Google will then serve up a message saying it has detected a language foreign to your own and asking if you would like it translated. Simply click the "Tranlate" button in order to receive the translation.

On Tuesday Digg announced that they were finally rolling out some major updates to their duplicate detection technology, and let's be honest - it's about time!  The technology they had in place before was hardly reliable. The way that it used to work is that you'd go ahead and insert your URL and all the details for the story you were submitting, and then after you had done all that, Digg would ask you if you were sure it wasn't a duplicate.