Im pleased to announce that adCenter and the Atlas Media Console have received accreditation from the Media Rating Council (MRC), indicating our compliance with the Interactive Advertising Bureau (IAB)s Click Measurement Guidelines and the MRCs Minimum Standards for Media Rating Research. This is the first year for click measurement standards accreditation, and Microsoft is one of the industrys first companies to receive this endorsement.

by Claudine Zap This just in: A kid traded in his iPod for a Sony Walkman for a week...and lived to blog about it. The story is this: A plugged in teen had heard from his dad all about the low-tech granddaddy of MP3 players , the Sony Walkman . So "Generation Internet" agreed to take one small step backward and switch out his palm-sized digital player with the 1979 analog original for a week. You can read the 13-year-old's entire blog post here ,

Google is extending its services to mobile phone users in Africa via Google SMS. Google SMS is a suite of mobile apps that provide access to information covering various topics such as health and agriculture tips, news, local weather sports and more. This is Google's way of extending its services and reaching out to African mobile users who rely so much on SMS in carrying out their day to day activities. Google SMS features Google Trader,

Are you in need of some video inspiration? Need some fresh air? Let's have a look at a few video search engines that can help you refresh ideas for your upcoming creation (note: I didn't mention here most popular engines, like Youtube and Google as I am sure you are well aware of those): Video Search Engine Video Sources Search Goodies Truveo Fox news, Howcast, blip.tv,etc Boolean operators support VideoSurf Youtube, Metacafe, Revver, Dailymotion, 5min, Vimeo, blip.tv,

by Vera H-C Chan Garrulous and ever congenial, Billy Mays believed in what he preached. Or pitched. In a month of unexpected celebrity passings, the man who sincerely believed in his hype died reportedly of hypertensive heart disease on June 28. In a month of too many celebrity passings, people took a moment to honor the bearded infomercial hawker. Searches on Yahoo! were so massive on Sunday that his name " billy mays " bypassed even " michael jackson .

Back at MIX09 in March, we talked about our work with Careerbuilder.com , and today we are pleased to report that at the annual Society for Human Resource Management Conference , Careerbuilder.com announced the availability of Applicant Explorer, a new application built on the Bing API that helps recruiters find qualified candidates in the fraction of the time it once took.

by Jennifer Laycock With more and more people signing on to social sites like Twitter and Facebook, companies are working overtime to figure out how to make the companies, products and offerings go viral. While I've written quite a few article about the theories behind preparing a campaign that's likely to go viral, the truth is that some of the most effective viral campaigns are also the simplest.

The Microsoft adCenter API Version 5.1 and Version 6 Production environments are currently experiencing time out issues. We are working diligently to resolve the issue and unplanned outage. Your ads are still running. However, calls to adCenter API Version 5.1 and Version 6 methods are not executing. We apologize for any inconvenience this might cause and appreciate your patience as we work to resolve this issue.

I'm currently seeing a slightly changed layout for Google results. The Google logo has gotten smaller, and there's more padding to the left. In Firefox, the file holding the logo for the new layout is called nav_logo6.png (when I open the old layout in Chrome, it's nav_logo4.png ). This redesign could well be just an experimental prototype, and nothing that's rolled out for everyone, I don't know... who else is seeing the changed layout? (Recently,

by Miriam Ellis A few day ago, a business owner told me about a rather complex problem with his Google Maps business listing and asked me what to do about it. My explanation was pretty long, starting with the need to claim his listing and ending with a warning that fixing errors in Google Maps isn't always simple. It took several paragraphs of detailed text to cover what I felt the business owner needed to do and he came back to me with a, "That's great,