Right after we mentioned in our previous post that one of Bing's strengths is its travel vertical , here comes an interesting post by Epicenter on the striking resemblance of Bing with that of Kayak travel search portal. As I was not familiar with Kayak I immediately checked out the site for awhile while opening Bing Travel in another browser tab to compare their look and feel.

by Mike Krumboltz Michael Jackson , the controversial King of Pop and one of the best-selling singers in the world, has died at the age of 50. Early reports claimed that Jackson was in a coma. As more details came to light, it was revealed that he had suffered cardiac arrest and died at a Los Angeles Hospital. Queries on the man, his music , his photos , his surgeries , and his home  immediately soared. Stay tuned for more details.

by Mike Krumboltz The Los Angeles Times is reporting that Michael Jackson has died .

Has Michael Jackson died or is this another social media and Internet hoax? According to Twitter and Facebook users all over the world, Michael Jackson died today from a cardiac arrest after being rushed to the hospital. However, there is no major news network announcing his death, except for one unconfirmed "EXCLUSIVE" on AOL's TMZ blog . In addition to TMZ, the only other real sources reporting that Michael Jackson has died are celebrities on Twitter,

by Mike Krumboltz Sources in the Buzz are reporting that Michael Jackson was rushed to the hospital after a cardiac arrest. Gossip blog TMZ reports that the King of Pop was pronounced dead on the scene. The death is yet to be confirmed by another source.

by Vera H-C Chan Farrah Fawcett 's swimsuit poster is one of the most iconic images of '70s pop culture. Perhaps the decade's equivalent to Marilyn Monroe's classic subway photo , Fawcett's supersized image sold a reported 12 million copies (a record that still stands) and launched the celebrity poster industry. Fawcett, who died Thursday of cancer, had something rare: The late actress had created and owned her own lucrative image.

As you optimize your campaigns and check your settings in AdWords, some new options may seem to have appeared on your screen.  Don't worry, you're not seeing things.  Google has recently made two match type enhancements available to help you manage your campaigns even more efficiently â?" Broad (session based) and Automatic Matching. Please note these enhancements do not replace the traditional big four match types when setting up campaigns â?" Broad, Phrase, Exact,

Cars.com and Yahoo! help advertisers reach car buyers in more places Online car shopping site Cars.com wanted to help automobile manufacturer advertisers extend their reach to target users shopping for specific cars beyond Cars.com"and found a way to increase clicks by letting advertisers target potential customers on Yahoo! pages, too.  About Cars.com Cars.com, a division of Classified Ventures, LLC , offers online ad solutions for automakers,

Microsoft CEO Steve Ballmer sees traditional media as a dying advertising medium and that digital content will be the cause of their demise within 10 years. Speaking at the Cannes Lions International Advertising Festival, Ballmer said the global advertising economy is moving to the digital space and that traditional media that does not move to the opportunities will be left behind, the UK Guardian reported . "There won't be [only traditional] newspapers,

Posted by Sam Niccolls A lot a marketers focus optimization efforts at the bottom of their conversion funnels. One effective way to examine conversion rates at the bottom of the funnel is to create a custom segment that excludes visitors who bounce. As this segment gives you a view of your engagement data that only shows interested visitors, this is a great way to inform site changes. After all, these visitors are the ones who are most likely to convert into paying customers.