I came across a recent study by Harvard Business which sums up Twitter 's "current condition" as such: "Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network." Hmm, surprise to some? The study also discovered that "the top 10% of prolific Twitter users accounted for over 90% of tweets." Now this isn't surprising to me. Those tweeters with thousands upon thousands of followers are tweeting on a daily basis,

I came across a recent study by Harvard Business which sums up Twitter 's "current condition" as such: "Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network." Hmm, surprise to some? The study also discovered that "the top 10% of prolific Twitter users accounted for over 90% of tweets." Now this isn't surprising to me. Those tweeters with thousands upon thousands of followers are tweeting on a daily basis,

by Vera H-C Chan Britain may have invented the lightbulb, the steam engine, and toilet paper, but trailblazing the Internet isn't among the country's strengths. One-third of Britain's population is without home Internet access. Prime Minister Gordon Brown is hell-bent on getting his countrymen (and women) broadband access (at 2 megabytes per second, mind you) in three years, at a cost of $328 million.

by Vera H-C Chan Britain may have invented the lightbulb, the steam engine, and toilet paper, but trailblazing the Internet isn't among the country's strengths. One-third of Britain's population is without home Internet access. Prime Minister Gordon Brown is hell-bent on getting his countrymen (and women) broadband access (at 2 megabytes per second, mind you) in three years, at a cost of $328 million.

What is the branding value of a search impression? While most search folks are trampling over and pushing aside impression data to get to the almighty click and conversion data, I ponder the question: Is there a significant branding importance associated with a search text impression? When we think of branding within Internet marketing, we typically think of Page Takeovers, Interstitials, Page Skins, and a variety of other intimidating sounding nomenclatures. In fact,

What is the branding value of a search impression? While most search folks are trampling over and pushing aside impression data to get to the almighty click and conversion data, I ponder the question: Is there a significant branding importance associated with a search text impression? When we think of branding within Internet marketing, we typically think of Page Takeovers, Interstitials, Page Skins, and a variety of other intimidating sounding nomenclatures. In fact,

In this edition of New Interface Thursdays we'll be talking about the Networks tab. The Networks tab replaces the Placements tab from the previous interface, and gives you more insight into where your ads are running. In the Networks tab, you can see your ads' performance across different networks like Google search, Search partners, and the Content Network. ( click for larger image ) When looking at how your Content Network ads perform,

In this edition of New Interface Thursdays we'll be talking about the Networks tab. The Networks tab replaces the Placements tab from the previous interface, and gives you more insight into where your ads are running. In the Networks tab, you can see your ads' performance across different networks like Google search, Search partners, and the Content Network. ( click for larger image ) When looking at how your Content Network ads perform,

In reading an Occam's Razor blog post from earlier this year, " Aggregation of Marginal Gains: Recession Busting Analytics !," I noted that Avinash is discussing exactly the same experience we at FutureNow underwent. Ten years ago, low hanging fruit in the conversion improvement space meant high traffic, high impact changes from fixing obviously-wrong calls to action: bad linking, non-obvious next steps, poor UI (user interface). In fact,

In reading an Occam's Razor blog post from earlier this year, " Aggregation of Marginal Gains: Recession Busting Analytics !," I noted that Avinash is discussing exactly the same experience we at FutureNow underwent. Ten years ago, low hanging fruit in the conversion improvement space meant high traffic, high impact changes from fixing obviously-wrong calls to action: bad linking, non-obvious next steps, poor UI (user interface). In fact,