It's no mystery that the economy has seen better times, and we at Microsoft adCenter understand how important it is for you to maximize your ROI on every click. That's why I'm here to let you in on an insider's tip that will show you how to stretch your advertising dollars significantly further this year.

by Vera H-C Chan Every society needs rules, especially when it comes to indoor pursuits and outdoor games. With the lazy days of summer upon us, people are searching for rules to figure out how games are supposed to be played. One game in particular is regaining popularity: cornhole , which involves tossing cotton bags filled with feed corn through a hole in a board. Queries have more than doubled in the past 30 days, as people look for " cornhole bags ,

Matt Cutts on PageRank sculpting : A: I wouldn't recommend closing comments in an attempt to "hoard" your PageRank. In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites. This blog post may be about PageRank sculpting, but it's really about something else: The value of outbound linking. Many site owners believe they should just link to themselves internally.

The SEO Company shows off a couple of intriguingly shaped communities as spotted on Google Maps. [Thanks Dave!] [By Philipp Lenssen | Origin: Interestingly Shaped Communities on Google Ma ... | Comments ] [Advertisement] Find the right keywords for your campaigns at KeywordDiscovery.

The Yahoo! Newspaper Consortium has grown by 5. The new papers joining the mix are the Orange County (Calif.) Register and TheGazette in Colorado Springs, Colo.; the North Jersey Media Group's The Record and Herald News ; and The San Diego Union-Tribune . The consortium began in November 2006 with 176 newspapers and has grown to 814. It started out by connecting the newspapers with Yahoo!'s HotJobs job search engine.

Google is releasing an update to their Maps product for Android phones. With the update comes new features: Voice Search, Transit Directions and Latitude Update. Voice search is a great addition because typing is tedious on mobile devices. Plus, if you're walking, it's much easier to talk to your phone than to type (and walk into people, poles, etc.). Meanwhile, if you're using public transportation or walking around an unfamiliar place,

Hi all, Today , we've introduced some exciting new additions to the Digg API, so that developers can create increasingly useful and interesting applications using Digg data. One of the most requested features has been for a search endpoint and we're excited to make it available in this release.

Posted by jennita Last Friday I attended and spoke at the Jane and Robot Search Developer Summit in San Francisco. The idea of the conference was to cover technical SEO topics and help train developers and others. The 100 attendees (or so) were a mixed bunch; developers, SEOs, managers and the like. The event was coordinated by Vanessa Fox and Nathan Buggia . The sessions covered site architecture, Microsoft and Open Source Stacks, and working with rich, interactive content.

Not a full blog entry for once, but a list of links to some other great content from elsewhere within Hitwise and Experian . Firstly, a great new blog from Hitwise Client Intelligence Analyst Richard Seymour on the rollercoaster ride of searches for the new The Sims 3 game . This has been posted on our newly launched Insider blog , which contains information and insights from our technology, marketing and account management teams. Secondly,

by Claudine Zap Our top picks from the day's hottest searches. Captain America movie (Searches increased by 5,508%). The superhero will return in a comic book series. A movie is also planned for 2011. Fire David Letterman (+877%). Although the talk show host apologized again to Sarah Palin for cracking jokes about her daughters, a protest is still planned . Unique Father's Day gifts (+535%). That's right, kids: Day of Dad is this Sunday. Find last-minute shopping ideas here .