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Archive for June 15th, 2009

It’s Time to Shoot Your Blog

Imagine for a moment you're John Wayne. You know, a gun-toting, horse-whipping, tobacco-chewing kinda guy. A real cowboy. Then imagine you have a blog (weird, I know). In this story though, your blog isn't on the Internet. It has nothing to do with social media. Comments don't exist. No, for the purposes of this post, your blog is something much simpler: It's your horse. And he's dying. You don't want him to die. No cowboy wants that. Fast or slow,
[ Note from Lee: ] What do you get when you mix two parts "practice what you preach" with a focus on clients and a passion for the digital marketing industry? New clients, renewals and expansion of many client online marketing programs. Working with a great mix of clients is complimented by a fantastic team at TopRank which we're continuing to grow. I'm happy to announce that Adam Singer has joined TopRank as an Account Manger.
Well, it looks like Microsoft's tremendous marketing effort is paying well for its new decision engine - Bing.  The New York Post is reporting that even Google's Sergey Brin has started to take interest into Bing that he orders his people to look into how different Bing's search algorithm is with Google.
A while ago, Google launched smart, stylish and faster web browser, Google Chrome, and after its launch, many more users downloaded it, and considered switching to it. Being an SEO Consultant so I needed an SEO toolbar for web browsers like Firefox and IE. But unfortunately (and surprisingly), Google did not launch its toolbar for Google Chrome. So here is a very easy way to have SEO toolbar for Google Chrome. Download and install Google Chrome developer version .
Google SERPs consist of the page titles and search snippets generated based on your search query. The words used throughout the SERPs (excluding the search term itself) are your keyword closest neighbors, its related words that are often used in the same context. What if we could extract those words? That would open up some very cool opportunities: Giving us more ideas for new content; Enriching our keyword lists; Showing us more ways to optimize our pages, etc. Now,
The use of  TinyURLs for sharing links  is getting popular in both Twitter and Facebook. Not only does those TinyURLs shortened the URLs of links that you share but it also these links look trendy.  While this may seem alright, its usage is also prone to abuse especially in Twitter where not everyone you follow are really who they are, unless of course they were verified Twitter accounts. Fortunately, there are ways to decode this TinyURLs before you click them.
On July 8, 2009, Boston area internet marketing firm, Brick Marketing will be hosting a one day SEO and email marketing workshop in conjunction with Constant Contact. The workshop will be located at Constant Contact's headquarters located in Waltham, MA. The workshop will be split into two separate sessions. The morning session will run from 9AM â?" 12 Noon and will be focusing on "The Power of Email Marketing" .
I've written a couple of pieces regarding the booming Eastern European online ad market recently, but entering those markets as a Western firm isn't as easy as it may seem. That was the message from the "winning business in emerging markets" panel at last week's Interactive Advertising Bureau Europe Interact conference in Brussels. Comscore VP Europe Mike Read kicked things off with some encouraging Eastern European growth figures. However,

Top 100 student websites in the UK

Yesterday I received a call from Sridhar Venkatapuram of the London Business School asking me about the online behaviour of students in the UK. I mentioned on Twitter that I was pulling a list of the 100 most popular websites amongst UK students, and received a number of requests to publish the list. Well, here it is â?" but first quick note on methodology.
As Mark Young wrote last week , anticipation is growing for the festival in Cannes and we hope youre keeping an eye on our Cannes Community Site for all the latest build up. On Tuesday 23 rd June between 9am and 1pm, Microsoft Advertising will be hosting a forum as the Hotel Palais Stephanie. As well as Microsoft executives, there will be visionaries and strategists on stage such as Scott McCune from Coca-Cola and Donna Murphy from The Discovery Channel,