We created a new spinoff of Groundswell just for marketers. This new edition includes only chapters 5 (Listening), 6 (Talking), and 7 (Energizing) from the original version. There is also a new introduction that talks about how valuable the groundswell is for marketing in a recession. Groundswell continues to sell really well, often within Amazon's top 500 books, but we wanted to create this new version for a few reasons. First,

From Hitwise : CircuitCity.com is back after Systemax purchased the brand and domain at bankruptcy auction for $14 million. Systemax also owns TigerDirect.com and acquired CompUSA last year. CircuitCity.com was quickly relaunched last week to capitalize on the remaining brand strength and traffic to the website. Not to mention the link equity, eh? Not a bad strategy there Systemax. That traffic is cheaper than AdWords , will pay for itself in less than a year,

We've already seen comScore and StatCounter report an auspicious start for Microsoft's newly launched Bing search engine. Now, Hitwise shares Initial Bing Stats for US and Canada . According to Heather Dougherty, Hitwise's director of research: In the US, Bing ranked 17th among all websites out of over 450,000 websites, up from 5120 the week before the official launch when the website was merely a placeholder. Within the Search Engines category,

Let's play pretend for a minute, shall we? Let's say you live in an old Italian Market. On your rounds as a door-to-door zucchini salesman, you drop in on two tailors' shops that are quite different. The first is run by Roberto Andolini, a very skilled tailor who has a ridiculous mustache and always greets you warmly, asking about your kids and your business. Roberto has a large collection of fountain pens and is always telling you about his latest acquisition.

by Stoney deGeyter In Step 1 of the Go Blog Yourself series I discussed the need to know more about your audience. If you want to get someone's attention you have to know more about those that will be looking. It does you no good to bring dinner to a desert social! Once you know who's eye's you'll be turning your way, the next step is to really hone in on they type of content that they will want. In the world of movies, it's not hard to generate a male audience.

This post was written by Jack Marshall Vodafone has launched an inventive online campaign, dubbed "Taxi Grand Prix," to tie-in with its sponsorship of the 2009 McClaren F1 team. The campaign, created by digital agency Dare, makes use of Vodafone's GPS and location-based services to track 10 U.K. taxi drivers (or "cabbies") in real time, as they race to cover the same number of miles an F1 car would in a single race.

This post was written by Jack Marshall ISP-level behavioral targeting company Phorm is raising more capital, selling 19.4 percent of the firm for a figure of £15 million through a new share offering to keep it fueled until it finds some customers. Despite announcing a content recommendation product last week designed to encourage users to opt-in to its ad targeting platform, none of the firm's ISP partners have actually implemented the technology yet,

You've heard the derogatories: Blackhat, Scumbag, SEO. In some people's eyes they are all the same thing. But are they? Let's face it. Mike McDonald has a point. SEOs are manipulators . But is that really a bad thing? I do agree with his conclusion in the end. It's not certain that Google would penalize a high profile SEO, or any SEO, for promoting a product that happened to have resulted in a lot of inbound links for the SEO or his sponsor.

Loop11 is a user-experience testing tool: it allows anyone to conduct user testing on any kind of the web interface. What's more, it is completely free (but in private beta: you will have to send the request to register but as far as I understood everyone is invited to). The process is really simple - it allows to create a test in 5 quick steps: First, name your new test; Then add tasks or questions - this is the most important part as far as you might have guessed.

Twitter SEO can help you take one more step towards owning your online reputation. When people think of Twitter, they don't usually think of it as a SEO or reputation management tool. Yet, when optimized correctly, a Twitter profile is yet one more URL that anyone can get to rank for their name. Here are 4 simple Twitter SEO tips to help your profile rank: 1. Optimize your title tag.