adCenter has released its Add-In for Excel out of beta and has given it a brand new name : Microsoft Advertising Intelligence. The tool is available in the US, Canada, UK and France. The tool is designed to aid SEMs in their keyword research and optimization within adCenter. It includes keyword expansion, research, pricing, and KPI data. US customers will also see new features including Vertical Top List, Vertical KPI's and Content Impressions by Month.

It's no secret that the mobile internet is on the rise, and accessing local information while on-the-go is growing by leaps and bounds. The number of people accessing local content via mobile devices grew by 51% in March 2009 over March 2008, according to comScore. By far, the mobile browser is the most popular source for accessing local information. 20.7 million users did so in March 2009, an increase of 34% over March 2008 However, mobile apps are the fastest growing,

by Claudine Zap Our top picks from the day's hottest searches. Airfarewatchdog.com (Searches increased by 352%). Tight budget this summer? There are lots of deals for those who still want to get away. Rolling Stone magazine (+332%). The story on American Idol runner-up Adam Lambertâ?"who told the mag he's gay â?"hits newsstands. Cash for Clunkers bill (+230%). The House approved a bill that would allow consumers to trade in gas guzzlers. In return,

If you have 1,000 fans on your Facebook profile and your profile was active before May 1, 2009 you might see a boost in your Facebook profile page in the search engines real soon. As Greg Sterling reports on his blog Screenwerk, the social networking leader is planning to turn some of those dynamic profile URLs into static URLs for the user's own name. Did you catch the hitch? You had to have been active on Facebook prior to May 1, 2009 and have 1,000 or more fans. Well,

By the way, you might have missed it at Google I/O , but the Custom Search Engine team has made it really easy to add custom search to any site. Google recently introduced Web Elements , which are simple snippets of code you can copy/paste into your site's HTML. From the Custom Search Element web page, I copied the code. Then in the WordPress control panel under Appearance->Widgets, I clicked to add a new "Text" widget,

by Vera H-C Chan From Guantanamo to...an island paradise? President Barack Obama moved one step closer to shutting down the U.S. military prison. The Republic of Palau has agreed to take the Uighurs , a minority group of Chinese Muslims, from Guantanamo Bay. The Pentagon found these detainees weren't " enemy combatants ," and a U.S. federal judge ruled they should be set free , but instead they've been stuck in political limbo. (NPR describes their plight here .

When we started building Friend Connect , we wanted to provide a fully open system â?" one that lets you join any website and interact with the people there in a meaningful way, regardless of where they come from. To enable this kind of engagement, we used open standards like OpenID , OAuth , and OpenSocial as underlying technologies, enabling any other service to plug into Friend Connect. Today,

by Jennifer Laycock One of the questions I hear most often when I'm teaching a social media seminar is how to balance their professional social media presence with their personal one. People ask me if they should blog and Tweet as themselves or as their business. They ask if they should mix business contacts with friends on Facebook and LinkedIn. They want to know if they can talk about their hobbies on their business profiles. Basically,

Most of you have probably heard about Google App Engine , which lets you write web applications that run on Google's infrastructure. But did you know that the code which you develop using the AdWords API can be easily hosted on App Engine, thus making it many times easier to build, maintain, and scale your application as your traffic grows? Today,

by Wordtracker Although this list is filtered, adult terms might still appear. Should you see any below, then we apologize in advance. 1. Headers defined Nos. : Position according to popularity Count : Number of sightings of keyword in database. Keyword : The keyword itself 2. The top 300 surge report These are the top 300 queries from the last 48 hours,