Yahoo! at OMMA Publish, IAB events Are you trying to capture more ad dollars? Juggle multiple sales channels? If you're like most publishers, those questions aren't far from your mind. Fortunately, the answers aren't either"especially if you can make it to one of the events Yahoo! is participating in next week in New York and San Francisco. Yahoo! will be taking opportunities at OMMA Publish , a one-day event on June 17 for publishers In New York,

In this week's post, we'll take a deeper look into the Keywords tab in the new AdWords interface. The Keywords tab lists the keywords within your account. Just like in the previous AdWords interface, you can add, edit, and create new keywords on the Keywords tab in your account. However, the new interface takes keyword management a step further with a feature called roll-up tabs. A Keywords tab is available at every level of your account,

Typhoid Mary (not to be confused with Mustang Sally ) was a turn-of-the-century cook who managed to spread illness and death over a period of many years simply by making meals for lots of people. Oh yeah, and her aversion to hand-washing helped.  So when clients ask about Viral Videos, it's helpful to remember Typhoid Mary who, after all, was a very successful virus spreader.

If you're changing from one domain to another for your website, it's good practice to use a permanent redirect header for all the old pages. Added to that, you can now let Google know of the move in a new Webmaster Tools section called "Change of address". "This will help us update our index faster and smooth the transition for your users," Google says.

If it seems like the government has a beef with Google - make that multiple beefs - it's a logical conclusion. The Federal Trade Commission and the Department of Justice have either formally or informally investigated a variety of its business practices and projects. The Wall Street Journal today has a good round up of the government intervention,

by Mike Krumboltz Women want Robert Pattinson and men want to be him. But there's at least one lady who's not falling all over herself to be with the well-coifed idol â?" " Twilight " co-star Kristen Stewart . According to LimeLife , Pattinson, has given Stewart a "love ultimatum." Ditch her real life boyfriend, or Pattinson's going to, well, we're not exactly sure what he'll do. Stop pining and move on? Write some bad poetry? Start dating Megan Fox? When we know, you'll know.

After shutting down operations in January, CircuitCity.com is back after Systemax purchased the brand and domain at bankruptcy auction for $14 million. Systemax also owns TigerDirect.com and acquired CompUSA last year. CircuitCity.com was quickly relaunched last week to capitalize on the remaining brand strength and traffic to the website. The relaunch caused an immediate spike in traffic and the weekly market share of visits to CircuitCity.

by Mike Krumboltz Many teens have experienced the sudden panic that comes with accidentally throwing away their retainer. Now imagine that Maalox Moment and multiply it by a million (dollars). That's what happened to an Israeli woman who threw away her elderly mother's old mattress, not knowing that it was literally stuffed with million bucks. You can read more about the woman's cautionary tale at The Times Online .

To make Webmaster Tools' Message Center more accessible, we've just made it possible to forward messages to your personal email. The Webmaster Tools Message Center is used to communicate confidential information about sites you've verified. This may be anything related to your site, from details about potential issues with Google's Web master Guidelines to confirmations of actions taken within Webmaster Tools like changes to site-wide settings. To enable the feature,

by Diane Aull Recently on one of the forums I frequent, we were discussing social bookmarking. One of the administrators pointed out that traffic from social bookmarking sites is generally transient, only sticking around for (at most) a few seconds and rarely converting. Besides, many such sites now routinely "nofollow" outbound links, so they don't pass along "link juice," either. Whereupon a poster remarked that it appeared social bookmarking was a complete waste of time.