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Archive for June 8th, 2009

When public figures and celebrities have people pretending to be them, the self-important get all bent out of shape. Twitter has been ripe for impersonations, despite the ban of such accounts via the Twitter Terms of Service. While Twitter is aggressive in suspending fake accounts, I would argue most people are able to spot these fakes a mile away. That doesn't prevent the impersonated from getting their egos bruised.

Do You Know When to Shut Up?

There are writers. And then there are writers . But I was a cartoonist. Let me take you way back to the year 1988 for a lesson in shutting up. I was drawing cartoon strips for a very popular newspaper called 'Mid-Day'. And every day, I'd draw a new strip, and submit it to the newspaper. And since it was back in the days before the Internet, I often had to get on a train, travel 20 miles, and walk for 15 minutes to get to the newspaper office before the 7:30 am deadline.
by Mike Krumboltz Gaard Swanson of Yahoo! Buzz gives the scoop on Roger Federer's victory at the French Open, David Carradine's tragic death, and the surging searches on home swapping. Yahoo! Buzz on The Morning Show with Mike and Juliet; Monday June 8, 2009 @ Yahoo!
If brevity is the soul of wit, then Canadian web searchers are hilarious. According to new statistics by Hitwise , about half of Canadian internet searches are kept to just 1-2 words. As you can see by the chart below, Americans are the most wordy, while Brits keep it short and sweet. Hitwise says that banks and financial information is often sought by just 1 word,
"'Inventory, inventory, remnant, remnant.' I feel like I'm in a wholesaler's mtng on 7th ave." -Helen Klein Ross a.k.a.

Seller Reserves

Hi everybody. I'm Bill Clark, an analyst on our risk team at PayPal. We've heard a lot of questions from sellers about reserves, so I wanted to explain what these reserves are and why PayPal requires them on some accounts. Rolling reserves are very common in the payments industry, so some .
Lately every time I turn around, another new search engine comes out that's supposed to be innovative and better than Google in some way or another. The latest announcement came from Google themselves, where they let the world know about the new Google Squared. Why Google would do this I can only guess is because their engineers have had a lot of free time on their hands.
What is Engagement Mapping? Imagine that youre sitting in your garden on a hot sunny day reading a magazine. You turn the page and see an advert for a very tempting looking ice-cream. The radio station that youre listening to blares out an advert for the same frozen treat. You head inside to get your suntan lotion and switch on your laptop. There it is again, screaming at you from your homepage. Its too much. You chuck on your flip flops,

How Strong is your Ad Copy?

Are you a business that spends a great deal of time, energy and money on your pay per click advertising campaigns wondering why they just don't return like you would hope for? There are many different factors you should be looking at but once very important factor that is probably the most important is your ad copy. Ad copy should be unique and compelling. You cannot just slap the same ad copy across every ad group and except to have stellar results.

Jumping off the Social Media Cliff

Photo credit: Susanica Of those that reach out to our agency at TopRank, most of the companies I talk to are intrigued and even excited about social media. The challenge for organizations is that they're often not exactly sure where to start or what will happen if they do. For many companies, kicking off a social media effort is like jumping off a cliff. The question to consider, as asked at last week's OMS event,