How can the French be so contradictory? 81% is the number of French people who are not trusting the social media websites, such as Facebook, Viadeo, Myspace.. They believe that their personnal datas are not safe, and feel that anyone could get a look at them and use them. However 60% still think that it is impossible nowadays not to be part of such a website, and share informations on the internet. If we look at the figures, especially for Facebook,

API stands for "Application Programming Interface," but what it means is "open for innovation." Developers write software that enables you to bring elements of YouTube to your website, software application or device, creating whole new portals of possibility. Our API blog keeps developers in-the-know on the latest happenings in the YouTube API world, and this page on YouTube gives a comprehensive overview of where to start, how to build custom players for your site,

Today marks an exciting change for the Community Help Forum: We'll be transitioning from the Google Groups platform to a new support platform which we believe will make it even easier for you to find help and share knowledge with one another. In addition to an updated look and feel, the new Help Forum has some useful features geared toward better serving your needs. So what's new? * Particularly great answers can now be marked as a "Best Answer,

The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers. 1. Focus your ads on low prices and savings. 2. Use value-related keywords. 3. Make sure your ad groups are targeted and relevant. 4.

If your team wasn't painfully swept in the playoffs last night, you might want to use Live.com to keep up with future playoff games . Typing in the name of a team or player will give you Instant Answers , a feature that Live Search has increasingly been expanding. Right now the NHL and NBA playoffs are going on. Last night the Pittsburgh Penguins won the Eastern Conference finals, beating my Carolina Hurricanes.

When online publishers use AdSense, they have an option to utilize link units. These ads feature a list of links that are contextually based on the content of the page they're featured on. When the links are clicked on, it takes the user to a page of sponsored links. That page is now getting a display ad at the bottom . Google says the conversion rates are better for pages with the image ad. The display ads are also contextually targeted.

If you need to find photos or graphics that have less restrictions than a fully copyrighted image, Yahoo! is making that easier with a new Creative Commons filter on its image search . Creative Commons does not mean the creator signs away all rights on their content, but they do open it up to greater use. For example, bloggers flock to Flickr for Creative Commons images that they can use freely on their blogs to complement their writing.

Yahoo! has been testing a new homepage for a long time now . The latest test involves localization features for global homepages . For example, if you live in the UK, you can get local transportation information via a widget on the left sidebar. The India homepage will feature a cricket app. Of course, the US homepage is getting apps, access to email accounts (including non-Yahoo! ones) and social networking.

AdMob has released its April 2009 mobile metric report and, as expected, the iPhone is rocking the mobile web. While it doesn't dominate the market share for handset sales (yet?), it does produce the most mobile web requests. The iPhone comprised 8% of smartphone market share, but generated 43% of ad mobile ad requests last month. Android has similar stats, but on a much smaller scale. Android consisted of 1% of smartphone sales but generated 3% of mobile ad requests.

by Josh Bernoff (Also published on Advertising Age's DigitalNext blog ). In what is easily the most contentious issue I've dealt with recently, the question of whether it's ever ok to pay a blogger has reared its ungainly head. The recent stir started last holiday season when Sears/Kmart paid startup Izea to to send bloggers on shopping sprees. Ford loaned Fiestas to bloggers to get coverage. The FTC weighed in with guidelines. Andy Sernovitz,