404's otherwise known as Page Not Found errors can have a serious effect on your SEO efforts. Google have provided a little widget that may help resolve some of these errors whilst also helping your visitors. Often a URL will get damaged in transit so a 404 error is returned instead. If the user is impatient they are just as likely to hit the back button or try a different site. This widget helps the visitor find the right page,

Microsoft AdCenter has added a new keyword research tool that Microsoft executives hope will make the up-and-coming PPC advertising vehicle more competitive with Google. But don't hold your breath. Though the keyword research tool has some unique features, it is MSN, and Google still has the lion's share of the search market. One cool feature of the new keyword research tool at MSN adCenter is Audience Insights.

Here are some of the search related articles we have found interesting lately: Google Offers Up Gears Geolocation API To Make Web Sites Location Aware Google thinks it would be valuable to have any Web site you visit " whether on your phone or PC " know where you are.

Yahoo! Site Explorer is undergoing a makeover to provide a more dynamic interface for users. Whilst Site Explorer doesn't offer anywhere near as much information as Google Analytics, the feature can be helpful in the right hands. In the past, Site Explorer has enabled users to as submit feeds, delete URLs or report spam. One of their best functions has been the Dynamic URL Rewriting.

I do most of my work on Macs and most of my surfing I do in Firefox. One of the main reasons I use Firefox is that with its huge choice of add-ons it is highly customisable. But there are some valueble add-ons for Safari as well, for instance Inquisitor, a search plug-in. How it works Inquisitor replaces the current search bar functionality in Safari with a search drop down menu. According to David Watanabe, who developed Inquisitor,

Phil Bradley presents various online automatic tools for ascertaining the monetary value of web sites over at his blog. The tools try to determine the value of domains or web sites by combining information like back links, the age of the domain name, Alexa ranking etc. It is a long time since we tested them, and we were of course eager to know whether we can sell Pandia and retire to the Bahamas. Smart PageRank told us that Pandia is worth US$ 1,330. This is,

Find out what's on US TV by searching Ask. Not all search engine improvements have to be groundbreaking. Several baby steps may ultimately become a large step for mankind' Well, let's not get carried away here. It is a fact, though, that Ask has not yet given up the attempt at attracting new users through innovation. That's a good thing, as big companies like Google and Yahoo! need competition to keep on innovating themselves.

Viral marketing is one of the flavors of the month at SES San Jose. The subject has been covered on many blogs over the last twelve months or more with many 'how to' type posts. When it comes to viral marketing, however, it is not all rosy; there are several negatives. Viral Marketing Is Hit and Miss: You can put a lot of time an effort into planning a viral marketing campaign only to see it fail and not cause a whimper let alone a storm.

Sounds like a novelty question - do you train your SEO consultant? I would hope he would train me a little so I could recognize when their work was succeeding. Believe it not, if your don't train, or perhaps a better word is educate, your SEO consultants, they will struggle to get your pages to the top of the SERP's. When I talk about educating your SEO consultants, I am of course referring to your business, your marketing methods and materials and product lines.