Moderator Dana Todd & Lee Odden Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different. One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes.

With Search Engine Strategies starting this week, we get a sneak peek from Vice President Larry Cornett on his panel on how searchers interact with search engines on Wednesday at 1 - 2:15 p.m. Also you'll find a glimpse of where the entire Yahoo! Search team will be throughout the show. Be sure to check out the Yahoo! Search Marketing blog for more details on other Yahoo! speakers at the event. We hope to see you there. Yahoo! Search Blog team Yahoo!

The government can't be all that bad. They Twitter . They don't make us practice until we're almost dead for the Olympics . Plus they use other social media sites to communicate and encourage freedom of press. Now, if they could just let reporters live twit during press conferences it would look just like BlogWorld - speakers could look down at an audience of laptops. Silicon Valley nerds may be early adopters of social media - but the government is not only twittering,

Wow, what a conference! Search Engine Strategies is near it's end and what better way to wrap up our series on internet marketing conference tip s than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel. Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter ,

by Mike Krumboltz Technology is supposed to make life easier. Supposed to . Alas, high-tech programs and gadgets often have the opposite effect. That ironic injustice must be the reason behind the popularity of tutorial searches . Each and every week, we notice an avalanche of lookups for all kinds of tutorials. Topping the list on a consistent basis is Photoshop . Either the picture editing program is extremely complicated, or the tutorials are insanely fun.

Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator. Industry leaders Todd Parsons, Co-founder and CPO of Buzz Logic, Rob Key, CEO of Converseon, Edmund Won, Vice President of Strategy for iCrossing along with Breanna Wigle,

Arrange your keywords and ads properly to help you achieve better results This is advice taken from Yahoo!'s Smart Start guide , which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you're an expert search marketer or just starting out, the tips from Yahoo!'s "Sharon Goodsense" offer practical search marketing insights. Download Smart Start . You probably know by now that your account is made up of campaigns,

A number of publishers have asked us if it's acceptable to place multiple publishers' ad code on the same page or site. Often they'll run into this issue when two AdSense publishers manage a site together and both want to display their ads, or if a site owner hosts content and ads from other publishers on the same page as their own. The answer is that yes, we do allow this. But before you place your ad code on the same page or site as another publisher,

The idea that surfing the web at work is taboo might largely be a myth. 57% of executives say it's alright that their employees browse non-work related websites during the work day, according to a survey by The Creative Group. 41% say it's not okay and 2% aren't sure. Just how long can you surf before turning that yes into a no? The mean average is 32 minutes. The survey was conducted among advertising and marketing executives, traditionally a field with more creative types.

Lately, Google has had a global focus. Recently, they gave tips on developing a multi-lingual site . Now, they're enabling cross-language search in Google News. Users most likely to notice the change reside in countries where there are few online news resources or where multiple languages are traditionally spoken. Despite the heavy influx of people from Spanish-speaking countries, Google says US users will primarily see English. So will users from the UK. However,