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Archive for August 20th, 2008

You may have heard Google is planning to set up an 8,000 square-foot "Big Tent" for bloggers covering the Democratic convention in Denver next week. Attendees will be able to see demonstrations of Google Apps. We can't accuse Google of partisan politics here; this effort will be roughly duplicated at the Republican convention in Minnesota next month. But what we may accuse Google of,
How exciting! SEO Copywriting has been recognized as #37 on Junta42's Top Content Marketing Blog list. According to the Junta42 site: "The Top 42 Content Marketing Blogs list was designed to organize and feature the best blogs on the internet that discuss some aspect of content marketing." Well, we're blushing. Thanks to Joe Pulizzi and the rest of the team at Junta42. We appreciate the honor!
by Molly McCall So, it was all a fake. The so-called Bigfoot hunters of the north Georgia woods cobbled together bogus DNA samples and stuffed an oversized gorilla suit into a freezer. Nice going, guys. However, not all was lost on this bum hoax of a tale. A lot of people got their Halloween costume ideas early this year. Since word hit that the Bigfoot discovery was a big fat lie, demands for " bigfoot costume " and " deluxe sasquatch costume " have hoofed it up the Buzz.
"Quality over quantity" applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be either a barrier of entry to ad rankings or your free pass to the head of the line. This session explores everything quality score,

SES San Jose: Social Media Marketing

Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing mix. Vanina kicked off the session this morning discussing what social media is and how,
That was me at MediaPost's Online Minute MashUp yesterday at Riverside Park's nifty Boat Basin on 79th Street in New York - I was the one with the customized nametag that read "I'm actually anti-social." Of course nothing could be further from the truth as I was joined by Reprise Media's Director of Marketing Anthony ("It's pronounced how it's spelled") Iaffaldano who knows absolutely everyone. Not to mention their dogs,

SES San Jose: Search Behavior Update

The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to their site. Here are a few of the thoughts shared: John Marshall It's hard to get good search behavior update unless you have access to a search engine or HitsLinks. Lots of people look at the keywords area in analytics.
There are two changes to report in the adCenter Report Center since our upgrade this past weekend (read our previous blog posts about other updates to credit card management and keyword research ). First off, with the new Run report action, you can save.
It's hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It's one thing to focus on programming events like our last few tipsters, it's another thing to have spent numerous conference hours in the shoes of an attendee, speaker and conference programmer.

Irrelevance in AdSense for Feeds

Now that Google has officially rolled out its AdSense for feeds , ads for women seeking men pop up on my feeds. Will Google and other providers start filtering advertisers for quality? In the past few days I've seen feed ads for Moveon.org and other legitimate sponsors; then this woman in a nightie pops up on my screen beside a mobile industry blog feed. What ads would I see if I were reading blogs in which the content was actually appropriate for this kind of thing?