I've uploaded photos from day 2 of Search Engine Strategies San Jose. A sample below: Pilgrim's Partners: Is a blogger attacking your company without you knowing? Monitor your online reputation with Andy Beal's Trackur- try it for free!

Satya Nadella is the SVP of the Search, Portal & Advertising Platform Group for Microsoft. In this session, Satya discussed the evolution of search and outlined strategies to help prepare for success. Specifically, he brings light to how we think about the evolution of search and the unique assets that will take it to the next level. The evolution of search: We can categorize the history of search by looking at 3 dimensions: 1. Core technology of search 2. Business model 3.

If pay-per-click ads are the welcome mat to the house of your business, landing pages are the entryway. The welcome mat may get people in the door, but the entryway convinces them to stay. The look and feel of your 'entryway' needs to be inviting and interesting to get your visitors to move forward in their relationship with your business. A good, engaging landing page is critical to gaining the conversions that are the meat of your pay per click ad,

This our second post about the recent adCenter upgrade ( read the first ). After our weekend upgrade you'll see many changes in the Research tab of adCenter. These changes were designed to make it easier for you to build your keyword lists and enhance.

Update: Looking to capitalize on the popularity of the U.S. political races, Google's Reader team has created Google Power Readers in Politics , which includes links to favorite content from major political journos and the U.S. presidential campaigns of Barack Obama and John McCain. Google Reader's Chrix Finne said in a blog post, "[We] can read what they read, and see what's on their minds as they share and discuss news.

Google makes some useful widgets that we can use for our iGoogle custom home pages. Today the search company may have scored a great coup in the battle of broken links, mistyped URLs, broken Web page links and deleted content with a custom widget that lets Web site owners help their visitors find what they are looking for. Called "Enhance 404 pages,

by Mike Krumboltz Most people couldn't function without their cell phones . But mobile-addicts should beware??"according to a popular article within the Buzz, it's becoming alarmingly easy for strangers to hack your phone and monitor your every move. The blog " Geeks are Sexy " breaks down the myriad methods. First off, nefarious types can install software on a victim's phone. This mobile spyware allows the monitoring of conversations and text messages. But wait,

Today the Expo Hall at SES San Jose opened. Time to collect astronomical amounts of swag and drop your business card to win a free iPhone! The expo hall every year is full of some of the best products and services available for any online marketing team, and this year was absolutely no different. This year they are giving away a pretty sweet Mazda3. If press were allowed to enter, I would definitely be taking this car home with me.

by Claudine Zap It's a question that most of us are confronted with every evening: What's for dinner? Hungry surfers are setting their searches to yum. ' Hold the meat, please . Searches for " macrobiotic diet "?surged 1001%, likely on the news that Christina Applegate , who just declared herself breast cancer-free, is turning to the diet as part of her recovery. Salon.com describes the meal plan as "following a healthy diet of fish, grains, beans and vegetables,

H1 - H6 elements " briefly describe the topic of the section they introduce ". They form a page HTML semantic structure that can " be used by user agents, for example, to construct a table of contents for a document automatically ". Header tags will not dramatically effect the page rankings, of course, but the correct usage of the elements will " reinforce " other on-page factors and structure the contents of a document.