I just got through a bit over half of Bryan Eisenberg and John Quarto vonTivadar's Always Be Testing: The Complete Guide to Google Website Optimizer , on the plane on the way from Toronto to San Jose. In the last hour of the flight, I quickly scanned the remaining chapters. Funny and all too familiar story: I left the book in the back of the seat when I got off the plane, so I expect United Airways personnel, or the next passenger,

HelloMetro has also won trademark approval for the term Hyperlocal. HelloMetro now uses the term to describe their search results on HelloLocal.com and hopes to maximize the term in the internet advertising space. If the industry isn't careful, even more of these widely used terms could also become trademarked. Earlier this year, we learned that Jason Gambert applied to trademark 'SEO.' Many marketers took the opportunity to address the U.S.

Do you have a business that would appeal to travelers or business people on the move? You should consider advertising through Google's mobile phone advertising model. You can actually run your PPC ads in front of mobile users and there are two ways to do it. You can have your click-throughs land on your mobile website or you can make your ads pay per call. To make the first option work you actually need a website that is geared toward mobile users.

The list of companies suing up Google just got a new member in GraphOn Corp., a? developer of server-based application publishing and web-enabling software solutions. GraphOn has charged Google with infringement of four its owned patents. Filing their complaint in US District Court in the Eastern District of Texas, GraphOn complains that Google has infringed on their U.S. Patent Nos.? 6,324,538 (the '538 patent), 6,850,940 (the '940 patent), 7,028,

Facebook competitor ConnectU's co-founder twins, Cameron and Tyler Winklevoss, placed 6th in men's pair rowing in the 2008 Beijing Olympics. Their time was 7:05.58 on a 2,000-meter course. Australia won the gold with a time of 6:37.44. How they find time to train and run a startup is beyond me. The Winklevoss twins along with co-founder Divya Narendra are suing Facebook for stealing their idea. The three recruited Facebook founder Mark Zuckerburg during their time at Harvard.

by Vera H-C Chan Forget the fountain of youth. People want to know what's with Beijing National Aquatics Centre , better known (and searched on) as " water cube beijing " (+962%). In other words, what kind of alchemy is happening at the Cube to produce world record-breaking gold medalists? The controversial influence of the Speedo LZR Racer suit has long been known, although the New York Times has looked over that outfit again as an explanation for faster swim times.

If you want to go global or develop your content in other languages , you're likely in need of a good translator. But just copying and pasting text into an online translation page isn't going to do the job. You need human intelligence that knows the culture of the audience you're aiming to reach. Rosetta Translation is looking to serve that need by launching website localization services. Rosetta defines this service as "process that makes a website accessible,

I'll admit, blogging is going to be a little light this week. Jordan's still taking a well-earned rest and I'm getting on a plane today for SES San Jose . Don't fret! I'll still blog, and will even post exclusive photos from the conference. You may also want to follow me on Twitter -for casual conference updates. In the meantime, here are today's Picks: Google wants the FCC to Free The Airwaves and needs your signature on its petition.

VeriSign has announced that their SSL certificates will now support International Domain Names (IDN). These domain names display website addresses in local language characters such as Kanji symbols in Japan. This will come as welcome news to those who are looking to globalization marketing efforts or developing a multi-lingual site . "Internationalized domain names are gaining traction with the introduction of IDN-enabled browsers like Internet Explorer 7 and Firefox,

OK, pay attention! With many folks offline at various conferences this week, this is your chance to secure one of only 25 seats for a very exclusive conference: the Aloha Social Media Summit . Picture this: You, me, the Om Malik , Biz Stone (co-founder of Twitter), Peter Shankman (the Help a Reporter genius), Susan Bratton (social media diva), Dave Taylor (the man, the legend) and other social media gurus, sitting in beautiful Boulder,