Linking can be complex, link building can be frustrating. Here are three quick and simple linking rules that may help boost your SEO efforts. Link out: Linking to other sites does help your SEO programs. Make sure the links are to relevant content on sites with good authority. Link within: Maintain a balance of links within your own site. Where there are pages of content that relate to each other, provide links, preferably withing the content using appropriate anchor text.

It's hard to believe that it's SES San Jose conference time already. It seems like just yesterday I was hanging with Kevin Ryan and the gang at SES NYC'how quickly five months can pass. I'm speaking on a rocking session this year with Anna Stickney from Forbes.com . Called " The Business Case for SEO Content Development: Turn Words Into Action ," we'll be discussing how SEO content can actually make companies money ??" pretty cool, eh?

Pay attention to your ad quality. Each search engine that uses a quality score will let you know your ad quality is substandard. And it's very important because the higher your ad quality, the lower your keyword bids will be. You'll save money and increase ROI with a higher ad quality, and your ad could rise higher in the line up, ensuring that you get more click throughs. Is that awesome or what?

In a world where the internet is booming and growing exponentially every day, it is becoming harder to rank highly for keywords that are moderately to high in the competition. Sometime, the solution can be to look laterally. Google and Yahoo dominate search engine traffic to the tune of approximately 80% of all users. They are the most popular and they are the hardest to get high SERP rankings. Whilst they may take 80% of all searches, that still leaves 20%.

For websites that incorporate sales and checkout facilities, one option that you may be able to take advantage of is a simple poll. Ask your customers which social media sites they regularly visit. You may even be able to extend your poll to find out how, when and why they use social media. The results may give you an insight as to which social media sites are most popular amongst your customers. This data can be quite valuable for future social marketing campaigns.

Google have announced the long awaited Adsense for Feeds option for those wishing to monetize their RSS feeds. There is however one caveat; existing Feedburner users cannot gain direct access to the ad units. There is a lot of flexibility when it comes to designing your ad. You can have the usual text only, image only or tex/image ad units. You can apply the ad units to every feed, every 2nd, 3rd or 4th feed.

If you are coming to SES San Jose next week, there are several special events in the evenings - after the conference wraps up each day - that you won't want to miss. The first is The Internet Marketer's Charity Party , which is raising money for the Children's Hospital of Aurora, CO, and the Leukemia & Lymphoma Society. The party starts at 8:00 p.m. Monday evening and is being held at the Agenda Lounge, which is located at 399 1st Street. Donations are $40.