Your website is a marketing tool. Don't take it lightly. Your copy is the most important aspect of your website. Don't shortcut it. Too many new website owners try to write their copy themselves and pay ooodles of hard-earned money on design. Don't do that. If you are going to spend hundreds or thousands of dollars on your website then put the money into great copywriting and save on the design. Your website's design won't make you any money. Your copywriting will.

If you're trying to sell products and services online, you're probably looking for that one magic key to make your business work. You buy CDs and DVDs that will tell you the secret. You subscribe to sites like Copyblogger to study the secret. You look at mega-successful sites in your market and try to reverse engineer the secret. After all of this searching, you may be tempted to believe there is no secret. But the secret is real. Actually,

What's up with the FeedBurner ad network? Some signs point to kaput. Word has it Google, which bought FeedBurner last year, will officially make the switch to AdSense network ads. As noted by the RSS feed firm in May, "we'll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers 'coming soon'." And who knew "chocolaty goodness" was a side effect of Google integration? The May post continued,

by Sage Lewis What do Google, SERPs and Cartier all have in common? They are all "In the News" this week. Sage encourages us to check out Google's new tool Google Insights as well as Cartier's My Space page. Google Insights allows you to search for what people are well, searching for and then see both a geographic breakdown and time line of of popularity by percentage.

As people returned to work on Monday after the first weekend of the Beijing Olympic games, many went online to keep track of events as they unfold, according to Nielsen Online. Traffic to NBC's Olympics video site jumped a whopping 85% on the first day of the work week, while other sites enjoyed a nice boost as well. Yahoo's unique audience nearly doubled to its Olympics site on Monday, helping it top the list of most trafficked Olympics sites for August 11.

by Stoney deGeyter So many people are obsessed with Google. And as far as that goes, there is good reason to be. Google is the largest search engine that gets the most searches and delivers far more traffic than any other engine. But I'm not one to watch Google on a hyper-obsessive level. I'm just as happy to let others do that for me. When it comes to our clients we do care about Google rankings. In fact,

Do you need a long landing page? It really depends. There are times when a long landing page is beneficial, but generally speaking I'd say a landing page doesn't need to be any longer than it needs to be. In some sectors, a long landing page can be beneficial. Financial analysts, for instance, like lots of figures.

We've all heard how widgets are going to be a growth area for advertisers, but you've probably said to yourself "that's all very fine and dandy, but I don't have any content to actually put in a widget!' Fret no more, dear forward-thinking advertiser because Personal Life Media has just launched a new customizable widget-creator . With it, you create the branded widget, and Personal Life Media will fill it with great audio content.

It may not sound like an SEO problem, however displaying a simple calendar on your site has the potential to send the Googlebot into outer space - well maybe infinite space at least. The problem arises where your calendar has a next month/previous month option. The Googlebot follows links so it will click on the 'next month' link, and the 'next month' again, and again - you get the picture. It will never leave your site as it continually follows that link.

I wasn't going to give Twitter's "we're stopping SMS text messages in most countries" announcement much real estate today, then a single comment gave me pause for thought. First, the background : Beginning today, Twitter is no longer delivering outbound SMS over our UK number. If you have been receiving SMS updates from Twitter via +44 762 480 1423,