ShopWiki may be the best shopping search engine you don't know about. Because it's crawler-based, it doesn't rely on managed XML feeds as do its better-known competitors over at Yahoo, Google, Shopping.com and the plethora of other comparison shopping engines. And because it searches the whole Web, CEO Rory Cumming says it delivers the lowest price about 80 percent of the time. I caught up with Rory yesterday. He came on board last Fall, along with a fresh infusion of funding.

For Acrobat Reader files, Google shows information such as the author in results now, like in this search . Does anyone know if this is new? [Thanks TomHTML !] [By Philipp Lenssen | Origin: Google Shows PDF Info | Comments ] [Advertisement] Want to advertise here? Your ad will show in the blog and feed.

Google provides a new function for spreadsheets: importRange . This will import the data from a Google Docs spreadsheet you saved into another spreadsheet. For instance, my first spreadsheet has the URL spreadsheets.google.com/ccc?key= pvm6FPiylicLb_2cwmpkHfw &hl=en In it, I define a range named "PeopleAges" to make referring to this data easier. In my second spreadsheet I now edit a cell and copy the key of above URL as first parameter.

Google has added a "Places" Layer to Google Earth. Content from Wikipedia, Panaramio, YouTube and the Google Earth community have been wrapped up into a "single, multifaceted layer." The Places layer is found in the Geographic Web layers section on Google Earth. Meanwhile, Google is also addressing the difficulty of mapping in tumultuous regions of the earth, such as the countries along the southern Russian border that were previously states in the former Soviet Union.

If you're looking for drama, go watch the Olympics or an episode of the Hills. Ex-Googler Ben Ling is leaving Facebook, but it's not for any rumored internal squabbles. Instead, he's got a new opportunity on deck that is apparently great enough to leave the hottest social network in the world right now. I don't know what opportunity is out there for a guy with Google and Facebook experience, but it had better be a doozy.

Lots of Picks today, so let's jump right to it! Spot Runner's innovative business model didn't work out. The company lays off 100 and refocuses its services. New look and new features for blog commenting system provider Disqus. Google is no longer allowing new accounts for Feedburner's Ad Network-I've still not seen AdSense for Feeds in my account, have you?

by Andrea Sandke So there you are, settled down in front of your television, checking out the latest Olympics broadcast. And then you notice something, some detail. It gets you to wondering. And the Buzz Log knows from experience that when viewers get to wondering, they also start to search.

Today's search engine marketing news and opinion: Creating PPC Campaigns: the 'Live or Die' Settings; Another Microsoft Offer, Another Yahoo Rejection; Now States are Investigating Yahoo-Google Deal; and more.

For a long time, I have been befuddled as to why I must log-in to Google Analytics when I'm already logged into Gmail in the same browser. Now, Google is claiming they have streamlined the process. If you're signed into your Google account, all you have to do when you arrive at the Analytics page is click on a bright blue button that says "Access Analytics." This is not truly an improved,

Reputation management is a too hot topic to be left out of discussion here, especially for your own names. If you love searching for your name (either out of vanity or for business purposes), you will enjoy playing with the following online identity searching and tracking tools : 1. Twitter Search (previously known as Summize) searches for your name mentions at Twitter .