"How to Be an SEO Ninja" is the tagline for Naomi Dunford's ebook, SEO School . Since I've promised to do more book reviews around here, I figured giving you the scoop on a new ebook about search engine optimization would be of interest. Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program , there's been a void in the "SEO ebooks you can trust" market.

Got a favorite marketing tool or service that gives you an edge? We'd like hear about it and spread the word. Nominate your favorite for a ClickZ Marketing Excellence Award. We're interested in hearing how the tool or service helps you achieve success goals and execute campaigns better than before - and makes your tough job just a little bit easier. See the entry rules and send in your nomination before the August 14 deadline.

by Manoj Jasra Search Engine Strategies in San Jose this year features a special session focused on Local 2.0, the evolution of Local Search 2.0. Local Search comprises a significant chunk of online visitor engagement which includes online mapping, shopping engines, and directories. I had a chance to catch up with Peter Hutto, Vice President, Business Development and Sales at Local.com to get some insight on his session regarding Local 2.0 at SES San Jose.

The Middle Kingdom is about to throw open its gates to the outside world, but many still have questions about the nation's policies. What do ordinary citizens think? The BBC radio program, " World Have Your Say ," features a few Chinese countrymen (and countrywomen, for that matter) who take on questions from around the globe . In this engagng format, they give their input about the one-child policy,

One day before the Olympics in Beijing, Ominture has announced that its SearchCenter integration with Chinese search engine Baidu.com is now available. "Successful search management strategies are paramount for enterprises and interactive agencies that do global online marketing," said Josh James, CEO and co-founder at Omniture.

Internet service providers love to talk about how much traffic is rapidly increasing by the year and how they'll either need to charge more or create a different business model for it. Even Time Warner is running a test in Beaumont, TX to meter internet use and charge by usage. But the claims by cable companies and other service providers may be overblown. Researchers at the University of Minnesota have released data showing that traffic growth is actually slowing.

Google AdWords has announced that it is adding new features to the Content Network part of its advertising platform: * Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again. * Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average,

Google added a new language edition for Google News: Tamil . Google says the language is spoken by more than 70 million people, and is "one of the most widely-spoken languages in India, which is no mean feat considering that there are 22 official languages here." On a related note, with the many different language editions available in Google News, it would sometimes be nice to search across all of them at once. It's possible, too, as Matthias Schindler sent in.

There was once a mom and pop kind of web shop selling auction products, making money through the affiliate commissions. She (the wife) would do the design and customer contacts, and he (the husband) would do the programming of the site. Mind you, they had no products of their own. The only thing they could do to sell more was thus not to improve the products, but simply improve their site to bring in more people and do more sales. Their sales,

What a week its been for Google's AdWords crew. One day after launching its Google Insights for Search extension for the Trends utility, the group has added a DoubleClick ad-serving cookie across the Google content network that will let advertisers access some new tools. Before advertisers get queasy stomachs over the keywords "DoubleClick," "ad-serving," "cookie," in that last sentence,