Creating websites and publishing on the web is getting simpler and simpler all the time, but with more content on the web it is becoming harder for webmasters and publishers to ensure that their content can be found. Last fall when we launched the Live Search Webmaster Center in beta , the goal was to establish a long term relationship with webmasters and help them achieve their goals by addressing the most common questions we hear,

The Caped Crusader has already crushed the box office, must he dominate innocent felted Muppets, too? The hotly anticipated Elmo Live will make his retail debut in October. The talented little guy sings, cracks jokes, and tilts his head. After Elmo's spectacular showing at the industry toy fair, retailers talked excitedly of a " crush of consumer demand " for the mobile plaything. Yesterday, stores began accepting pre-orders for the king of cute.

by Jennifer Laycock I scan a few hundred feeds and read dozens of articles a day so you don't have to. From the difference between building links and building content to principles of influence to a quick and easy keyword research tip, check out a roundup of five posts I classify as "must-read" for the day. Lee Odden looks at the difference between building links and attracting links in a post over at Top Rank Blog.

The following excerpts are from a lecture by H.G. Wells given at the Royal Institution of Great Britan on November 20th, 1936 ("World Encyclopaedia"), as well as - for the first two paragraphs - from the preface to the book which collects this lecture and more (called World Brain from 1938; the book is currently shown out of print at Amazon). The World Brain "We want a reconditioned and more powerful Public Opinion.

Finding your one true mate takes a lot of heartfelt consideration. Despite the early guessing games , both Barack Obama and John McCain have refused to engage in any whirlwind political courtships. As the Washington Post points out , the very timing of a running-mate announcement takes on huge political implications. McCain and Obama may also be waiting to see who the other guy comes up with, and will then try to pick a more attractive candidate. Yeah, it's prom politics. But,

Google has been on a bender this year, rolling out one tool after another that all combine to form a search marketer's dream. In each case the tool has been free to use ??" and has been in direct competition with one or another existing pay service. The latest, Insights for Search (I4S to the kids?) is already a hit around the Reprise Media offices ??" allowing for quick and easy keyword research by geography and comparative volume. That being said,

Life is full of little disappointments. Most people take 'em in stride, but not everyone can let bygones be bygones. Over the past few days, several people have called 911 to report, to put it mildly, "non-urgent issues." One person called the emergency line after a Subway restaurant left the hot sauce off his sandwich . Sheesh, why not call the FBI, too? Another person dialed 911 after he lost some money in a slot machine .

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AOL told investors yesterday during its earnings call that Tacoda and Quigo are now fully Integrated in Platform A and can be used across all of AOL and third party network inventory (read: Advertising.com). Whether that integration will assist AOL's Platform A in garnering more premium, guaranteed ad dollars is another thing. The company experienced a drop in display ad revenues of 14 percent in Q2 from Q2 2007. Apparently they sold more ad units, but at lower CPMs.

by Scott Buresh We often deal with clients that are planning to "revamp" their sites with Flash, with SEO having already generated tremendous gains in their sales. The thing that we most dread to hear is that they've hired an experienced "Flash designer" that will be taking their websites to the "next level." Unfortunately, that "next level" is often the basement - at least in terms of SEO results.